Articles

Why You Should Have A WordPress Site

 

So, you’ve got a perfect business idea and you’ve decided you’re going to design and publish your own website. Well, as you most probably know, there are many things to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the logos, the online store – the list goes on. But essentially, what’s most important when constructing a new website is the platform you choose. There’s a variety of website platforms available with an array of various features, targeting the entire spectrum of developers from beginners to professionals. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can really be confusing to weigh the pro’s and con’s of each website platform and figure out which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will offer five persuasive arguments as to why WordPress is the best platform to use, whatever your website development skills and abilities.

 

WordPress is easy to use and manage

 

WordPress is particularly easy to use so you don’t need to be a professional HTML coder to create a practical and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to worry about not utilising all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is incredibly SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a very important component to any website so having in-built features that seamlessly make your website SEO-friendly is invaluable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site highly attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to produce any sort of website you desire. WordPress is also open source which means that the source code is available for anyone to modify, edit and create different themes and plugins with a variety of features and publish these to the online community. At present, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any inquiries or concerns about anything WordPress related, there are practically thousands of people happy to help.

 

WordPress is mobile friendly

 

Due to the increasing use of smart phones for internet usage, it’s incredibly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are built to be mobile responsive, meaning that regardless of what device your visitors are using, WordPress websites will automatically adapt the appearance of your website to fit. WordPress even lets you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

In today’s times, website security is extremely important so naturally WordPress has high security standards. Nearly one-quarter of websites are created on WordPress so hackers are continuously attempting to find ways to compromise them. WordPress is well aware of this so has designed a range of security features which prevents any malicious attacks by releasing regular updates that neutralises these threats. Always remember, it’s also essential for you to be using a secure device when accessing your WordPress account, so make sure that you use standard security tools on your device and only download reliable plugins from trusted sources.

 

As you can see, WordPress has a range of impressive features that simply make it the best website platform on the market today. While there are a lot of other reasons why WordPress is an excellent choice for your website, this article just focuses on 5 of these: WordPress is incredibly user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to produce a practical and powerful website? If you have any questions about how you can further optimise your website, speak with the team at Internet Marketing Experts Warrnambool on 1300 595 013 or visit their website: http://www.internetmarketingexpertswarrnambool.com.au

 

Top Tips For The Greatest Email Sequences

Having worked as a sales representative for a few tech start-ups, I can’t even begin to illustrate the importance of sending email sequences that sell. Automated emails are marvelous because they greatly reduce the workload for a sales representative, however in today’s world, everyone can sympathise with finding an assortment of email sequences lurking in their inbox everyday that just frustrate us because we have to click two buttons to get rid of them!

Not nearly enough business owners invest the time and initiative in setting up convincing email sequences that essentially sell their product. Designing effective email sequences is both a science and an art, and if done correctly, can lead to exceptional results. Having hundreds of potential customers on an email list isn’t going to produce any income if you can’t sell your product. So, here’s 4 tips on how to generate a great email sequence that will convert your leads into sales.

Tip 1 – First Impressions Count

The age old saying ‘make a good first impression’ is very applicable when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will notice so if it’s not compelling enough, they simply won’t open it. Obviously, the subject lines of an email are paramount when it comes to conversion rates. Here are a number of stats which highlights their importance:

One-third of email recipients will open an email based entirely on the subject line

Nearly 70% of email recipients will ascertain if an email is spam based upon the subject line

40% of emails are opened on mobile devices first, and the average mobile screen can only fit between 4 to 7 words in the subject line.

The secret to prosperous subject lines is solving your prospects problems in as little words as possible. For example, effective subject lines include, “Common questions about university”, “Common questions about home loans”, etc. Think about your prospects problems and target your subject lines to solve that problem concisely. You can monitor your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

Tip 2 – Write Well-Crafted Content

After a recipient has opened an email, it’s vital that you present a value proposition in the context of their problem immediately. Forget starting the email with your name and job title; you must give your recipients a good reason to continue reading the email. Hence, begin your email with some information they can connect with, like company news or their response to an event via Facebook or an online article, then get into the value proposition in the 2nd and 3rd sentences.

Your value proposition should be constructed like this:.

I have an idea about [problem/pain-point] and I’d love to have a minute to speak with you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to talk more about it, let me know.

I recently assisted another firm with [positive benefit]. Is this something that would be helpful for [company name]?

It’s vital that you get to the point promptly and keep the content targeted to the objectives of your prospect.

Tip 3 – Scrap the tedious ‘Welcome Email’

If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no value or offerings? It’s effectively dead-wood and if you’re going to send a welcome email, make sure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

Tip 4 – Always Be Helpful

The fact of the matter is that even a fantastic first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I strongly recommend sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a terrific follow-up email will remind them that you’re here to help them in whatever problem they have. You ought to make sure that your follow-up emails also contain your value propositions, and further information that is important to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly suggest using this application to support you with your email sequences.

The value of crafting effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many factors that you ought to consider when designing your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in consulting with digital marketing professionals that can help you. Get in touch with the team at Internet Marketing Experts Warrnambool today on 1300 595 013 or visit their website: http://www.internetmarketingexpertswarrnambool.com.au.

How To Recover From A Social Media Blunder

 

There’s no question that social media is a big component of internet marketing strategies for many companies. Having over one billion users on Facebook alone presents tremendous opportunities for business in a range of different ways. Evidently, advertising is the largest opportunity for businesses, but there’s also a great opportunity for businesses to interact with their customers on a personal level via a variety of social media platforms. Customers can express all their feedback via a company’s social media account; the good, the bad, and the ugly. So of course, there’s going to be heaps of social media blunders when companies reply to customer’s feedback online.

 

The problem here is that anything that you post on the internet, stays on the internet, so it’s critical that an adequate amount of time is invested in delivering accurate and appropriate responses to customers through social media. At the same time though, there’s continually going to be some newsworthy controversy. If social media blunders aren’t governed accordingly, they can significantly damage a brand’s image and can even put a company into crisis mode in a couple of minutes. So here’s a brief outline of how your business can recover from social media blunders with little damage to your brand and image.

 

Have a sense of humour

 

When innocent social media fails happen, making a joke of the scenario by using some quick wit is one of the best antidotes. Most of the time, shedding some humour so everybody has a laugh is the internet version of nearly tripping on the footpath and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that experience high volumes of interactions, including likes, comments and replies, so it’s possible to transform a basic blunder into greater exposure and a wider target market, all from a simple mistake!

 

Take action immediately

 

Whatever the type of social media fail, the faster you take action, the better your result will be. In today’s internet world, controversial news spreads like wildfire, so it’s paramount that you admit your mistake, sincerely apologise then properly describe the next steps you will be taking to resolve the situation. Merely ignoring the error can have disastrous consequences and the longer it takes you to respond, the more momentum your social media fail will be gaining and the more challenging it will be to remedy.

 

Be honest

 

It’s important that you are honest about your blunder and the steps you’re taking to remedy the issue. There’s no point arguing with your customers if you’re the one who has made the mistake! If you blatantly lie about how long it will take for your servers to be back online or the length of time before new stock arrives, it’s only going to harm your brand and reputation by further frustrating your customers. Conversely, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! Nowadays, honesty is refreshing and lies only magnify which can potentially turn your blunder into a disaster.

 

Keep moving forward

 

Social media fails, even crises, does not define a brand so once you’ve remedied the situation as best you can, keep moving forward with business as normal. So long as you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is significantly better than dwelling on the situation. You’ll ought to put measures in place to significantly lower the chances of such mistakes arising again, and this will only strengthen your social media team with more experience. Social media blunders are like a wake-up call, and in some circumstances, you may uncover ways to improve your product’s or brand’s image as a result of your error. But whatever you do, don’t reduce your social media’s efforts. There’ll always be someone else’s social media fail to speak about tomorrow!

 

Social media is a powerful force in today’s society and businesses are making the most on the various opportunities it presents. Having the capacity to interact with your customers on a personal level is spectacular, and you need to be prepared for social media fails because they will occur at some point or another. This article outlines some key ways to recover from social media fails, including using humour, reacting fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, talk to digital marketing specialists who will be able to assist you quickly and effectively. Contact the team at Internet Marketing Experts Warrnambool on 1300 595 013 or visit their website: http://www.internetmarketingexpertswarrnambool.com.au

 

An SEO Quick Fix Guide You Can Do TODAY

SEO is considered by many to be a magical creature with spectacular powers. Understanding clearly how SEO works and all the various ways to improve your website’s SEO score can be particularly challenging and time-consuming. Nevertheless, it is a crucial component of any online marketing plan and will practically make or break a business in some sectors. Many industry experts consider SEO to be one of the most powerful forms of advertising, so continually improving your SEO should be a priority if you wish to increase your website visits and revenue.

 

It’s difficult to keep up to date with SEO best practices and standards as they change regularly, so it’s advised that you seek specialist advice concerning your SEO and online marketing strategy. At the same time, there are some quick and easy ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick overview on some easy ways to improve your SEO today.

 

Content is King

 

When it involves SEO, content is king. So, make sure you have high-quality, well-written and original content that is relevant for your target market. Updating your content frequently is also key so don’t leave your content untouched for years because there’s no need to update it. Integrating a blog into your website is always effective for SEO because new content is continually being added and search engines love finding new content and will increase your rankings if this happens often.

 

Make sure You Have a Flat Website Architecture

 

Your website architecture is basically the organisation of all the individual webpages on your website. A significant component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to find the relevant information they’re looking for. It’s important that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will acknowledge this and consequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can easily fix this by adding extra navigation menus or additional internal links.

 

Make sure You Have Accurate Meta Titles and Meta Descriptions

 

Meta titles and descriptions are vital components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in determining the relevancy to a user’s search. Take note, Google wants each user to have the best experience as possible, so it wants to rank the most relevant websites the highest.

 

Meta titles gives the user a short insight into the content of each web page to ensure it is relevant. Each meta title should include a primary and secondary keyword that is appropriate for that webpage, in conjunction with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will truncate your meta title which looks messy and unprofessional. Having high-quality and relevant meta titles are critical in optimising your web pages for SEO.

 

Meta descriptions are essentially succinct descriptions of the content of the web page. Although meta descriptions don’t specifically influence ranking algorithms, they are still necessary as search engines will frequently use the summary in search results snippets when they believe a web page’s meta description successfully reflects the content of the web page. Unique and accurate meta descriptions incorporating keywords will help improve your click-through rates (CTR’s) and website visitors, which will essentially result in increased revenue. Meta descriptions should typically be between 150 and 160 characters in length.

 

Make sure You Have a Clean URL Structure

 

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as practical and clean as possible. There should no nonessential strings or parameters including key phrases in any of your URL’s. You can probably relate to this if you’ve ever clicked a very long hyperlink. If so, then you’ll most probably agree that they look disorganised and unprofessional. If you’ve designed your website using WordPress, then it will automatically create a simple and clean URL structure for you, so you don’t have to worry about it!

 

On the other hand, if you’re utilising another website platform and you already have a well-known website, it’s best to seek professional advice in relation to changing your URL structure because doing this means that you’ll lose all your links, and consequently your SEO value. Digital marketing specialists will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this position, then speak to the team at Internet Marketing Experts Warrnambool on 1300 595 013 or visit their website: http://www.internetmarketingexpertswarrnambool.com.au

 

Why SEO Advertising Is Best For Your Business

Search Engine Optimisation (SEO) has developed rapidly over last decade, even to the point where the term SEO is now perplexing and often misinterpreted by many. In the past, SEO advertising was looked at to be an essential part of a successful marketing plan for businesses of all sizes. However in these times, the expression is so misunderstood that the principle has been mainly devalued. Instead of driving more consumers to a website via organic traffic, a growing number of organisations are choosing paid advertising because it is easier and less time consuming.

 

This article will reveal why SEO advertising is still the best marketing channel that can attract important leads and buyers to your company. Just like any marketing approach, SEO advertising is not a quick-fix but a timely process that creates higher visibility, web traffic, ROI, and provides trustworthy insights into consumer behaviour.

 

  1. Increased Visibility and Traffic

 

An effective SEO strategy is devised to enhance the visibility of your website, subsequently increasing the quantity of website visits and sales. If you’re positioned on the first page of Google search results, consider it as having a store in the middle of George Street, except without the inflated rent! What is better is that those people who visit your website are commonly well-informed, certified leads that are presently searching for your products or services. The time and money it takes to convert these leads are therefore substantially reduced.

 

  1. Measurable Results

 

A significant benefit for SEO advertising is that you can measure your results and possess a better understanding of methods to improve your marketing initiatives. In traditional marketing, like TV and radio, you simply cannot accurately determine the performance of your marketing campaigns. SEO advertising empowers firms by offering helpful statistics such as click-through-rates, conversion rates, length of visits and location.

 

In addition to this, your SEO investment will generate only targeted, qualified leads to your company; individuals that are actively searching for your products or services. TV and radio advertising may reach more people, but how many of those individuals are truly interested in your products or services? With SEO advertising, less of your marketing budget is wasted and you can tailor your campaigns accordinged to real-time feedback and results.

 

  1. Cost Efficient

 

A common argument against SEO marketing is that SEO advertising is really expensive, however this is definitely not the case. The fact of the matter is that compared with the costs of other kinds of online marketing such as PPC, social media marketing, or buying leads, SEO advertising provides you with excellent ROI. Even though Pay Per Click has the ability to drive more earnings, your organic SEO continues to be the cornerstone of your online presence.

 

The question should actually be, can you afford to have weak SEO advertising? If customers are searching for your brand online but they cannot find you, your opponents are triumphing and the lasting impacts can be severely destructive.

 

  1. Search Engines are Becoming More Popular

 

A current investigation uncovered that between 80 and 90% of purchasers will now examine online reviews before purchasing, whether online or in person. With this number only escalating with additional developments in technology, it won’t take long before everyone is shopping for products and services online.

 

Furthermore, it is predicted that 2017 will be the year that web traffic derived from mobile devices will exceed traditional desktop devices. This leads the way for further SEO customisation, including local search optimisation, that makes it even simpler for buyers to use. If your firm does not have an effective SEO advertising strategy, your customers will not have the ability to locate you utilizing their preferred means, and prospective sales will definitely go to your competitors instead.

 

  1. Customer Insight

 

With the help of Google, all web traffic is noted and monitored. The data and metrics stemmed from this traffic provides firms with trustworthy information about their customer behaviour – the way they search, their keywords, the language they use, the type of device they use, as well as where they live. This data is incredibly beneficial because it permits businesses to make well-informed decisions about their marketing techniques and strategies, both online and offline.

 

Now that you appreciate why SEO advertising is the best marketing approach, it is time to put your SEO strategy into action. Keep in mind that it can take a bit of time to receive the results, so if you’d like to speak to a credible SEO advertising agency who can help you with your marketing needs, contact Internet Marketing Experts Warrnambool on 1300 595 013 or visit http://www.internetmarketingexpertswarrnambool.com.au