Articles

Social Media Marketing – Say More On Twitter

The moment has finally come where Twitter users can reveal their irritation with the 140 character limit in more detail, since Twitter has formally confirmed that they have broadened the character limit to 280 per Tweet!

The social networking provider, which was launched in 2006, grew dramatically to become one of the most fashionable social media platforms around the world, however recent declines in growth prompted the social media giant to make some modifications. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is significantly unique to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send close to 6,000 Tweets per second.

Despite the 140 character limit that keenly defined the social networking site, Twitter reported on November 7 that they want every individual around the globe to ‘easily’ express themselves on Twitter. After performing a variety of tests over the past several months, Twitter decided that they wanted to broaden the character limit, but only where necessary. Countries like China, Japan, and South Korea will stay at the 140 character limit, merely because there’s no demand for an increase, as sending messages in these languages can be articulated in a short amount of characters. Languages like English on the contrary, experience crammed Tweets with 9% of English Tweets hitting the earlier 140 character limit.

So, why the change?

After performing a chain of tests to targeted users, Twitter acquired valuable results and believed the 240 character limit would be beneficial for most users. Due to the fact that 9% of English users were hitting the 140 character limit, many would have to spend time cropping their Tweets to make sure that they didn’t need to send several messages. In addition, users would now have the ability to easily fit their thoughts into a single Tweet, so they could say what was on their mind and send them quicker than before.

The question is, what impact will this have for online marketers and SEO providers? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter extended the character limit, users have experienced a higher level of responses which produced more followers. Visibly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers coupled with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The broadened character limit means that users will have shorter threads of conversations, given that they can fit more content into a single message. Users with long threads of conversations revealed that it can frequently be problematic to follow and respond to. Furthermore, brands are enjoying the longer Tweets as it allows them to fit more complete information into a single Tweet which leads to higher engagement rates.

Increases customer communication

With the surge of firms using social media as a platform to deal with customer service matters, customers can now communicate an issue in more detail on Twitter which is worthwhile for both the customer and the business, as communication is greatly improved. Prior to this update, many users would have turned to other social media sites like Facebook to report customer service issues because the character limit was too restricting.

More Creativity

Longer Tweets means that enterprises can amplify the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would normally have to use other social media channels if they needed to get creative, however brands can now effectively use longer text to their advantage by reaching out to their audience on a more personal level.

While some users have argued that the increase in character limit by Twitter makes them more comparable to other social media platforms, the vast majority of users seem to be very pleased with their latest update. Nothing is set in stone in social media, as making changes to stay on top of shifting user behaviour is crucial for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any suggestions about how your business can leverage the increased character limit to your advantage on Twitter, just contact Internet Marketing Experts Warrnambool by calling 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertswarrnambool.com.au

 

A Guide To SSL Changes – What It Means For Your Website

In today’s ever-changing online landscape, it’s crucial that businesses Google’s best practices to ensure they continue being competitive in their respective online markets. With Google being the most dominant and influential company on the net, it’s key for them to keep abreast of all the threats and opportunities that the internet offers. Hence, Google releases a variety of updates yearly: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What’s important though, is that all online suppliers that use Google-related services (virtually every online organisation), are aware of important changes that may affect their SEO, performance, and ultimately their bottom-line. The internet is in a constant state of change, so online firms have to be flexible and adjust to new Google updates as quickly as possible to ensure they aren’t adversely impacted by these new releases.

The most prevalent Google update that has recently impacted online businesses relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by almost half of all online users, so it’s exceedingly important that online enterprises implement the appropriate changes as swiftly as possible if they want to prevent any adverse consequences.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has altered the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps passwords and bank card information (which is held in a plain text file), they are susceptible to phishing sites that can potentially steal this information from customers that falsely believe they are supplying their personal information to an authorised business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will obviously have an effect on millions of websites all around the world. Prior to the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and used PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages due to the fact that users will become worried of falling victim to harmful attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online firms that want to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being imparted between their visitors and their web server by incorporating an SSL certificate. Google are distinctly pushing for a more secure internet than ever before, and they’ve decided on SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is a useful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on ways to avoid the ‘NOT SECURE’ warning in Google Chrome which is targeted at web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update signifies that HTTPS and SSL encryption will become the norm across all web pages on the net. In time, each online firm will need to secure their web pages using SSL encryption whether they like it or not, or users will simply opt for a competitor that does.

What this also signifies is that not all websites using SSL encryption should be trusted, and there will be a substantial increase in phishing sites using HTTPS also. Phishing sites can simply use phony SSL certificates to bypass the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legitimate. This will make the differentiation between phishing sites and real websites more complicated than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the web since it will be remarkably difficult for phishing sites to imitate the authenticity that EV SSL provides.

Making all websites utilise SSL certificates to demonstrate their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will at some point become required, so if you need any support in securing your website with SSL encryption, talk with the digital specialists at Internet Marketing Experts Warrnambool by calling 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertswarrnambool.com.au

 

Why You Should Have A WordPress Site

 

So, you’ve got a perfect business idea and you’ve decided you’re going to design and publish your own website. Well, as you most probably know, there are many things to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the logos, the online store – the list goes on. But essentially, what’s most important when constructing a new website is the platform you choose. There’s a variety of website platforms available with an array of various features, targeting the entire spectrum of developers from beginners to professionals. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can really be confusing to weigh the pro’s and con’s of each website platform and figure out which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will offer five persuasive arguments as to why WordPress is the best platform to use, whatever your website development skills and abilities.

 

WordPress is easy to use and manage

 

WordPress is particularly easy to use so you don’t need to be a professional HTML coder to create a practical and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to worry about not utilising all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is incredibly SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a very important component to any website so having in-built features that seamlessly make your website SEO-friendly is invaluable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site highly attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to produce any sort of website you desire. WordPress is also open source which means that the source code is available for anyone to modify, edit and create different themes and plugins with a variety of features and publish these to the online community. At present, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any inquiries or concerns about anything WordPress related, there are practically thousands of people happy to help.

 

WordPress is mobile friendly

 

Due to the increasing use of smart phones for internet usage, it’s incredibly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are built to be mobile responsive, meaning that regardless of what device your visitors are using, WordPress websites will automatically adapt the appearance of your website to fit. WordPress even lets you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

In today’s times, website security is extremely important so naturally WordPress has high security standards. Nearly one-quarter of websites are created on WordPress so hackers are continuously attempting to find ways to compromise them. WordPress is well aware of this so has designed a range of security features which prevents any malicious attacks by releasing regular updates that neutralises these threats. Always remember, it’s also essential for you to be using a secure device when accessing your WordPress account, so make sure that you use standard security tools on your device and only download reliable plugins from trusted sources.

 

As you can see, WordPress has a range of impressive features that simply make it the best website platform on the market today. While there are a lot of other reasons why WordPress is an excellent choice for your website, this article just focuses on 5 of these: WordPress is incredibly user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to produce a practical and powerful website? If you have any questions about how you can further optimise your website, speak with the team at Internet Marketing Experts Warrnambool on 1300 595 013 or visit their website: http://www.internetmarketingexpertswarrnambool.com.au

 

Top Tips For The Greatest Email Sequences

Having worked as a sales representative for a few tech start-ups, I can’t even begin to illustrate the importance of sending email sequences that sell. Automated emails are marvelous because they greatly reduce the workload for a sales representative, however in today’s world, everyone can sympathise with finding an assortment of email sequences lurking in their inbox everyday that just frustrate us because we have to click two buttons to get rid of them!

Not nearly enough business owners invest the time and initiative in setting up convincing email sequences that essentially sell their product. Designing effective email sequences is both a science and an art, and if done correctly, can lead to exceptional results. Having hundreds of potential customers on an email list isn’t going to produce any income if you can’t sell your product. So, here’s 4 tips on how to generate a great email sequence that will convert your leads into sales.

Tip 1 – First Impressions Count

The age old saying ‘make a good first impression’ is very applicable when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will notice so if it’s not compelling enough, they simply won’t open it. Obviously, the subject lines of an email are paramount when it comes to conversion rates. Here are a number of stats which highlights their importance:

One-third of email recipients will open an email based entirely on the subject line

Nearly 70% of email recipients will ascertain if an email is spam based upon the subject line

40% of emails are opened on mobile devices first, and the average mobile screen can only fit between 4 to 7 words in the subject line.

The secret to prosperous subject lines is solving your prospects problems in as little words as possible. For example, effective subject lines include, “Common questions about university”, “Common questions about home loans”, etc. Think about your prospects problems and target your subject lines to solve that problem concisely. You can monitor your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

Tip 2 – Write Well-Crafted Content

After a recipient has opened an email, it’s vital that you present a value proposition in the context of their problem immediately. Forget starting the email with your name and job title; you must give your recipients a good reason to continue reading the email. Hence, begin your email with some information they can connect with, like company news or their response to an event via Facebook or an online article, then get into the value proposition in the 2nd and 3rd sentences.

Your value proposition should be constructed like this:.

I have an idea about [problem/pain-point] and I’d love to have a minute to speak with you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to talk more about it, let me know.

I recently assisted another firm with [positive benefit]. Is this something that would be helpful for [company name]?

It’s vital that you get to the point promptly and keep the content targeted to the objectives of your prospect.

Tip 3 – Scrap the tedious ‘Welcome Email’

If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no value or offerings? It’s effectively dead-wood and if you’re going to send a welcome email, make sure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

Tip 4 – Always Be Helpful

The fact of the matter is that even a fantastic first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I strongly recommend sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a terrific follow-up email will remind them that you’re here to help them in whatever problem they have. You ought to make sure that your follow-up emails also contain your value propositions, and further information that is important to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly suggest using this application to support you with your email sequences.

The value of crafting effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many factors that you ought to consider when designing your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in consulting with digital marketing professionals that can help you. Get in touch with the team at Internet Marketing Experts Warrnambool today on 1300 595 013 or visit their website: http://www.internetmarketingexpertswarrnambool.com.au.

How To Recover From A Social Media Blunder

 

There’s no question that social media is a big component of internet marketing strategies for many companies. Having over one billion users on Facebook alone presents tremendous opportunities for business in a range of different ways. Evidently, advertising is the largest opportunity for businesses, but there’s also a great opportunity for businesses to interact with their customers on a personal level via a variety of social media platforms. Customers can express all their feedback via a company’s social media account; the good, the bad, and the ugly. So of course, there’s going to be heaps of social media blunders when companies reply to customer’s feedback online.

 

The problem here is that anything that you post on the internet, stays on the internet, so it’s critical that an adequate amount of time is invested in delivering accurate and appropriate responses to customers through social media. At the same time though, there’s continually going to be some newsworthy controversy. If social media blunders aren’t governed accordingly, they can significantly damage a brand’s image and can even put a company into crisis mode in a couple of minutes. So here’s a brief outline of how your business can recover from social media blunders with little damage to your brand and image.

 

Have a sense of humour

 

When innocent social media fails happen, making a joke of the scenario by using some quick wit is one of the best antidotes. Most of the time, shedding some humour so everybody has a laugh is the internet version of nearly tripping on the footpath and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that experience high volumes of interactions, including likes, comments and replies, so it’s possible to transform a basic blunder into greater exposure and a wider target market, all from a simple mistake!

 

Take action immediately

 

Whatever the type of social media fail, the faster you take action, the better your result will be. In today’s internet world, controversial news spreads like wildfire, so it’s paramount that you admit your mistake, sincerely apologise then properly describe the next steps you will be taking to resolve the situation. Merely ignoring the error can have disastrous consequences and the longer it takes you to respond, the more momentum your social media fail will be gaining and the more challenging it will be to remedy.

 

Be honest

 

It’s important that you are honest about your blunder and the steps you’re taking to remedy the issue. There’s no point arguing with your customers if you’re the one who has made the mistake! If you blatantly lie about how long it will take for your servers to be back online or the length of time before new stock arrives, it’s only going to harm your brand and reputation by further frustrating your customers. Conversely, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! Nowadays, honesty is refreshing and lies only magnify which can potentially turn your blunder into a disaster.

 

Keep moving forward

 

Social media fails, even crises, does not define a brand so once you’ve remedied the situation as best you can, keep moving forward with business as normal. So long as you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is significantly better than dwelling on the situation. You’ll ought to put measures in place to significantly lower the chances of such mistakes arising again, and this will only strengthen your social media team with more experience. Social media blunders are like a wake-up call, and in some circumstances, you may uncover ways to improve your product’s or brand’s image as a result of your error. But whatever you do, don’t reduce your social media’s efforts. There’ll always be someone else’s social media fail to speak about tomorrow!

 

Social media is a powerful force in today’s society and businesses are making the most on the various opportunities it presents. Having the capacity to interact with your customers on a personal level is spectacular, and you need to be prepared for social media fails because they will occur at some point or another. This article outlines some key ways to recover from social media fails, including using humour, reacting fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, talk to digital marketing specialists who will be able to assist you quickly and effectively. Contact the team at Internet Marketing Experts Warrnambool on 1300 595 013 or visit their website: http://www.internetmarketingexpertswarrnambool.com.au