The moment has finally come where Twitter users can reveal their irritation with the 140 character limit in more detail, since Twitter has formally confirmed that they have broadened the character limit to 280 per Tweet!
The social networking provider, which was launched in 2006, grew dramatically to become one of the most fashionable social media platforms around the world, however recent declines in growth prompted the social media giant to make some modifications. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is significantly unique to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send close to 6,000 Tweets per second.
Despite the 140 character limit that keenly defined the social networking site, Twitter reported on November 7 that they want every individual around the globe to ‘easily’ express themselves on Twitter. After performing a variety of tests over the past several months, Twitter decided that they wanted to broaden the character limit, but only where necessary. Countries like China, Japan, and South Korea will stay at the 140 character limit, merely because there’s no demand for an increase, as sending messages in these languages can be articulated in a short amount of characters. Languages like English on the contrary, experience crammed Tweets with 9% of English Tweets hitting the earlier 140 character limit.
So, why the change?
After performing a chain of tests to targeted users, Twitter acquired valuable results and believed the 240 character limit would be beneficial for most users. Due to the fact that 9% of English users were hitting the 140 character limit, many would have to spend time cropping their Tweets to make sure that they didn’t need to send several messages. In addition, users would now have the ability to easily fit their thoughts into a single Tweet, so they could say what was on their mind and send them quicker than before.
The question is, what impact will this have for online marketers and SEO providers? Here are a few changes that they can expect to see.
Since Twitter extended the character limit, users have experienced a higher level of responses which produced more followers. Visibly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers coupled with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The broadened character limit means that users will have shorter threads of conversations, given that they can fit more content into a single message. Users with long threads of conversations revealed that it can frequently be problematic to follow and respond to. Furthermore, brands are enjoying the longer Tweets as it allows them to fit more complete information into a single Tweet which leads to higher engagement rates.
Increases customer communication
With the surge of firms using social media as a platform to deal with customer service matters, customers can now communicate an issue in more detail on Twitter which is worthwhile for both the customer and the business, as communication is greatly improved. Prior to this update, many users would have turned to other social media sites like Facebook to report customer service issues because the character limit was too restricting.
Longer Tweets means that enterprises can amplify the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would normally have to use other social media channels if they needed to get creative, however brands can now effectively use longer text to their advantage by reaching out to their audience on a more personal level.
While some users have argued that the increase in character limit by Twitter makes them more comparable to other social media platforms, the vast majority of users seem to be very pleased with their latest update. Nothing is set in stone in social media, as making changes to stay on top of shifting user behaviour is crucial for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!
If you require any suggestions about how your business can leverage the increased character limit to your advantage on Twitter, just contact Internet Marketing Experts Warrnambool by calling 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertswarrnambool.com.au