So, you’ve got a perfect business idea and you’ve decided you’re going to design and publish your own website. Well, as you most probably know, there are many things to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the logos, the online store – the list goes on. But essentially, what’s most important when constructing a new website is the platform you choose. There’s a variety of website platforms available with an array of various features, targeting the entire spectrum of developers from beginners to professionals. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.
It can really be confusing to weigh the pro’s and con’s of each website platform and figure out which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will offer five persuasive arguments as to why WordPress is the best platform to use, whatever your website development skills and abilities.
WordPress is easy to use and manage
WordPress is particularly easy to use so you don’t need to be a professional HTML coder to create a practical and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to worry about not utilising all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!
WordPress is incredibly SEO-friendly
In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a very important component to any website so having in-built features that seamlessly make your website SEO-friendly is invaluable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site highly attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.
WordPress is FREE and Open Source
Yes, you read it correctly; WordPress is free to download, install, and use to produce any sort of website you desire. WordPress is also open source which means that the source code is available for anyone to modify, edit and create different themes and plugins with a variety of features and publish these to the online community. At present, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any inquiries or concerns about anything WordPress related, there are practically thousands of people happy to help.
WordPress is mobile friendly
Due to the increasing use of smart phones for internet usage, it’s incredibly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are built to be mobile responsive, meaning that regardless of what device your visitors are using, WordPress websites will automatically adapt the appearance of your website to fit. WordPress even lets you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.
WordPress is secure
In today’s times, website security is extremely important so naturally WordPress has high security standards. Nearly one-quarter of websites are created on WordPress so hackers are continuously attempting to find ways to compromise them. WordPress is well aware of this so has designed a range of security features which prevents any malicious attacks by releasing regular updates that neutralises these threats. Always remember, it’s also essential for you to be using a secure device when accessing your WordPress account, so make sure that you use standard security tools on your device and only download reliable plugins from trusted sources.
As you can see, WordPress has a range of impressive features that simply make it the best website platform on the market today. While there are a lot of other reasons why WordPress is an excellent choice for your website, this article just focuses on 5 of these: WordPress is incredibly user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to produce a practical and powerful website? If you have any questions about how you can further optimise your website, speak with the team at Internet Marketing Experts Warrnambool on 1300 595 013 or visit their website: http://www.internetmarketingexpertswarrnambool.com.au