SEO Advertising Warrnambool — What will 2016 hold for local business?
SEO Advertising in Warrnambool is a complex matter, and as we come into 2016, people are in a frame of mind where they reflect back on the year that was 2015, and try and work out what life holds in store for them next. This is of course, impossible. You can never find out what is around the corner, but if you determine the vital parts of the past and look for patterns you can get a better understanding. This is particularly true for SEO. I would like to try and explain to you just some of the major news that have been coming out in 2015 throughout the Warrnambool SEO industry and the globe. From this hopefully together we can try and figure out where to focus our efforts, this will be particularly beneficial if you are a local Warrnambool business.
This is the largest developing trend and it is going to keep boosting in importance. This means that if you are an Warrnambool company and you are looking for local customers, then this is wonderful. Starting with the changes from Google Pigeon, we saw an arising trend that local Warrnambool searches were in fact ranking higher than business with national company headquaters, or even sites on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more considering the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also considering the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be arising even more in 2016, so watch out for them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are quickly growing abroad and are starting to emerge in Australia and it won’t be very long before they gain popularity in Warrnambool.
Society is getting more and more used to lugging around less money and slimmer wallets. Especially with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other swift ‘contactless’ paying technologies we are shifting towards mobile wallets. This will mean 2 things for a local Warrnambool business. 1– you have to be observing growing trends, and make sure you have the ability to actually let people pay– as an example, if you are yet to buy a PayWave or RFID reader for your ship, then get one. And 2– you can start benefiting from the mobile nature of paying. This means advertising, coupons and other fantastic deals that you can send to people on their phones and therefore instantly into their wallets.
Beacons are an item that has had growing use overseas and we are seeing them locally now too, but they are generally other ways of getting advertisings to people locally. It works through Bluetooth, and even a free Wi-Fi, and it simply provides information or a discount to people who link or sign up to the Beacon. This means that people at your Warrnambool store, or even taking a walk past the area will be given more motivation to actually enter the store and make a purchase. It’s a creative promotion and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and development changes this even further throughout the year.
We also will see even better use of Apps such as Snapchat and Periscope for original ways such as advertising. This has been seen in America with national projects run by Dunkin’ Donuts and Taco Bell using these apps. It is amazing how people can keep reinventing ways to get their company out there, and the same may be done for your local business in Warrnambool. Be creative and even analyze what other people have done, especially when it comes to social media– if you see a little something you like, remember of it and find a way to integrate a related idea into you own campaign.
My final pieces of parting advice– and these are things that you can do now, today– would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you don’t have for your business yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Warrnambool level, and also boost your authority and perhaps even become a resource for people. This goes towards your local SEO efforts which are key in 2016. So you will perhaps discover that the future actually looks good for Local businesses with patterns and technology promoting even greater interaction at a ‘community’ level. This is great for Warrnambool businesses, so I hope that you are as excited as I am. Keeping that in mind, if you are looking for more SEO advice, or are planning to enhance your SEO efforts, then contact Internet Marketing Experts Warrnambool on 1300 595 013 or visit, www.internetmarketingexpertsWarrnambool.com.au