If you’ve just crafted your first website and have an interest in the ways in which you can increase your organic search results, then you’re certainly on the path to success. SEO is one of the most valuable marketing tools due to the fact that it helps you to get your message in front of potential consumers that are directly seeking for your products.
Sadly, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s tremendously sophisticated and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are designed equally, so you can pay attention to the most important variables that will have the biggest impact on your SERP listings.
It is imperative to recognise that the weight of each variable changes over time, so Google will place more emphasis on certain variables based upon user behaviour and how Google perceives it can maximise the user experience. Having said this, most of the top organic SEO ranking variables have been in the same position for a number of years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to improve customer engagement, website traffic, and ultimately sales.
A great importance is put on content simply because Google intends to rank the most relevant websites on top of its search results listings. The recent Hummingbird update allows Google to understand a website’s content structure and how this content adds value to potential consumers, so forming quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as elaborate tutorials, guides, and how-to’s is an ideal start. Moreover, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has examined the top 10 search results and found that the top positions contain content that is roughly 2,400 words in length.
For over a decade now, backlinks have been one of the most critical variables in SERP listings since the more links there are to your website from reliable sources, the more trusted your website is perceived. The other side of the coin is true also though, so beware not to create links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google illustrates that backlinks will lose value over time as Google searches for new ways to evaluate websites, but for the time being, link building is still the best indication of relevance and validity.
- Mobile Optimisation
With more users now browsing from mobile devices than desktops, there has been a weighty shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which means that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t already mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is an important factor for mobile optimisation, so strive to have mobile pages loaded within two seconds to make certain your website is truly ‘mobile-friendly’.
- Other Technical Variables
There are many other technical aspects that will substantially influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very straightforward to install if you haven’t already done so. In addition, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other elements such diverse and organic backlink anchor text and less on-page ads and pop-ups will also increase your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is frequently transforming, meaning that SEO techniques are frequently changing also. Although there are over 200 variables in Google’s search ranking algorithm, Google has placed great emphasis in recent times on rich content, quality links, and a smooth mobile experience. Striving to focus on all Google’s search ranking variables will prove to be unproductive, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you need any support in ways to properly execute any of the above SEO methods, don’t hesitate to get in touch with the digital marketing specialists at Internet Marketing Experts Warrnambool by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertswarrnambool.com.au