Author: Charles (Page 2)

Top SEO Trends In 2018

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Online exposure is a critical element to any company’s strategy, however the digital environment is in a consistent state of change so it’s paramount to stay on top of these changes to make sure that your online presence is optimised. Google releases between 500 and 600 updates annually, with most of them simply tweaking their secretive search ranking algorithm. With Google being such a commanding force in today’s digital world, Search Engine Optimisation (SEO) has become progressively important for businesses to grow their website traffic, customer engagement, and ultimately their sales.

User behaviour is shifting rapidly with new technology, so Google must keep an eye on these changes and revise their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to flourish online, they too must stay on top of the changing trends in SEO. As a matter of fact, using old SEO techniques can lead to penalties that lower a website’s search engine results page (SERP) listings, so here we’ll unveil the top SEO trends to keep in mind for your website in 2018.

Voice Search

Lots of users are now wishing to use voice searches as opposed to more traditional keyboard searches, so this will naturally be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current rise in voice searches continues at the same speed, approximately half of all online searches will be conducted via speech by the year 2020!

What this suggests for websites is that they should begin blending more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. For instance, if a website has a keyword phrase like “best Sydney restaurants”, it could also be accompanied by a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a valued tool for SEO, and this will still be a central element in determining SERP listings in 2018. Creating valuable links to trustworthy websites is still the easiest way for Google to ascertain if a website is trusted, so adding value through quality links that helps you develop an authority in your target niche is a superb strategy.

Having said that, the trend towards link building is now more long-term, so having links from sites applicable to your industry and referral traffic will be very beneficial in the near future.

Mobile Optimisation

Since 2015, online searches using mobile devices has exceeded that from computers and laptops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has publicised that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is definitely the time to start!

Accelerated Mobile Pages

Website loading speeds play an essential role in SERP listings, and Google’s search results algorithm will obviously favour those with quicker speeds. In fact, Google has composed an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly related to SERP listings yet, it will influence other areas closely related to Google’s search results algorithm, including bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, though plugins will be required for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Whilst customary SEO techniques such as link building will still be helpful in 2018, there are other surfacing trends that Google is targeting in the future which may drastically evolve the practice of SEO. It’s clear that SEO is already changing to stay on top of changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to enjoy targeted consumers from higher SERP listings.

If you have any issues or concerns about how you can optimise your website to adapt to the latest SEO trends, get in touch with Internet Marketing Experts Warrnambool on 1300 595 013, or visit their website for more details: http://www.internetmarketingexpertswarrnambool.com.au

 

Social Media Marketing – Say More On Twitter

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The moment has finally come where Twitter users can reveal their irritation with the 140 character limit in more detail, since Twitter has formally confirmed that they have broadened the character limit to 280 per Tweet!

The social networking provider, which was launched in 2006, grew dramatically to become one of the most fashionable social media platforms around the world, however recent declines in growth prompted the social media giant to make some modifications. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is significantly unique to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send close to 6,000 Tweets per second.

Despite the 140 character limit that keenly defined the social networking site, Twitter reported on November 7 that they want every individual around the globe to ‘easily’ express themselves on Twitter. After performing a variety of tests over the past several months, Twitter decided that they wanted to broaden the character limit, but only where necessary. Countries like China, Japan, and South Korea will stay at the 140 character limit, merely because there’s no demand for an increase, as sending messages in these languages can be articulated in a short amount of characters. Languages like English on the contrary, experience crammed Tweets with 9% of English Tweets hitting the earlier 140 character limit.

So, why the change?

After performing a chain of tests to targeted users, Twitter acquired valuable results and believed the 240 character limit would be beneficial for most users. Due to the fact that 9% of English users were hitting the 140 character limit, many would have to spend time cropping their Tweets to make sure that they didn’t need to send several messages. In addition, users would now have the ability to easily fit their thoughts into a single Tweet, so they could say what was on their mind and send them quicker than before.

The question is, what impact will this have for online marketers and SEO providers? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter extended the character limit, users have experienced a higher level of responses which produced more followers. Visibly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers coupled with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The broadened character limit means that users will have shorter threads of conversations, given that they can fit more content into a single message. Users with long threads of conversations revealed that it can frequently be problematic to follow and respond to. Furthermore, brands are enjoying the longer Tweets as it allows them to fit more complete information into a single Tweet which leads to higher engagement rates.

Increases customer communication

With the surge of firms using social media as a platform to deal with customer service matters, customers can now communicate an issue in more detail on Twitter which is worthwhile for both the customer and the business, as communication is greatly improved. Prior to this update, many users would have turned to other social media sites like Facebook to report customer service issues because the character limit was too restricting.

More Creativity

Longer Tweets means that enterprises can amplify the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would normally have to use other social media channels if they needed to get creative, however brands can now effectively use longer text to their advantage by reaching out to their audience on a more personal level.

While some users have argued that the increase in character limit by Twitter makes them more comparable to other social media platforms, the vast majority of users seem to be very pleased with their latest update. Nothing is set in stone in social media, as making changes to stay on top of shifting user behaviour is crucial for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any suggestions about how your business can leverage the increased character limit to your advantage on Twitter, just contact Internet Marketing Experts Warrnambool by calling 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertswarrnambool.com.au

 

A Guide To SSL Changes – What It Means For Your Website

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In today’s ever-changing online landscape, it’s crucial that businesses Google’s best practices to ensure they continue being competitive in their respective online markets. With Google being the most dominant and influential company on the net, it’s key for them to keep abreast of all the threats and opportunities that the internet offers. Hence, Google releases a variety of updates yearly: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What’s important though, is that all online suppliers that use Google-related services (virtually every online organisation), are aware of important changes that may affect their SEO, performance, and ultimately their bottom-line. The internet is in a constant state of change, so online firms have to be flexible and adjust to new Google updates as quickly as possible to ensure they aren’t adversely impacted by these new releases.

The most prevalent Google update that has recently impacted online businesses relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by almost half of all online users, so it’s exceedingly important that online enterprises implement the appropriate changes as swiftly as possible if they want to prevent any adverse consequences.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has altered the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps passwords and bank card information (which is held in a plain text file), they are susceptible to phishing sites that can potentially steal this information from customers that falsely believe they are supplying their personal information to an authorised business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will obviously have an effect on millions of websites all around the world. Prior to the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and used PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages due to the fact that users will become worried of falling victim to harmful attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online firms that want to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being imparted between their visitors and their web server by incorporating an SSL certificate. Google are distinctly pushing for a more secure internet than ever before, and they’ve decided on SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is a useful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on ways to avoid the ‘NOT SECURE’ warning in Google Chrome which is targeted at web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update signifies that HTTPS and SSL encryption will become the norm across all web pages on the net. In time, each online firm will need to secure their web pages using SSL encryption whether they like it or not, or users will simply opt for a competitor that does.

What this also signifies is that not all websites using SSL encryption should be trusted, and there will be a substantial increase in phishing sites using HTTPS also. Phishing sites can simply use phony SSL certificates to bypass the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legitimate. This will make the differentiation between phishing sites and real websites more complicated than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the web since it will be remarkably difficult for phishing sites to imitate the authenticity that EV SSL provides.

Making all websites utilise SSL certificates to demonstrate their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will at some point become required, so if you need any support in securing your website with SSL encryption, talk with the digital specialists at Internet Marketing Experts Warrnambool by calling 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertswarrnambool.com.au

 

Why You Should Have A WordPress Site

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So, you’ve got a perfect business idea and you’ve decided you’re going to design and publish your own website. Well, as you most probably know, there are many things to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the logos, the online store – the list goes on. But essentially, what’s most important when constructing a new website is the platform you choose. There’s a variety of website platforms available with an array of various features, targeting the entire spectrum of developers from beginners to professionals. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can really be confusing to weigh the pro’s and con’s of each website platform and figure out which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will offer five persuasive arguments as to why WordPress is the best platform to use, whatever your website development skills and abilities.

 

WordPress is easy to use and manage

 

WordPress is particularly easy to use so you don’t need to be a professional HTML coder to create a practical and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to worry about not utilising all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is incredibly SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a very important component to any website so having in-built features that seamlessly make your website SEO-friendly is invaluable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site highly attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to produce any sort of website you desire. WordPress is also open source which means that the source code is available for anyone to modify, edit and create different themes and plugins with a variety of features and publish these to the online community. At present, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any inquiries or concerns about anything WordPress related, there are practically thousands of people happy to help.

 

WordPress is mobile friendly

 

Due to the increasing use of smart phones for internet usage, it’s incredibly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are built to be mobile responsive, meaning that regardless of what device your visitors are using, WordPress websites will automatically adapt the appearance of your website to fit. WordPress even lets you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

In today’s times, website security is extremely important so naturally WordPress has high security standards. Nearly one-quarter of websites are created on WordPress so hackers are continuously attempting to find ways to compromise them. WordPress is well aware of this so has designed a range of security features which prevents any malicious attacks by releasing regular updates that neutralises these threats. Always remember, it’s also essential for you to be using a secure device when accessing your WordPress account, so make sure that you use standard security tools on your device and only download reliable plugins from trusted sources.

 

As you can see, WordPress has a range of impressive features that simply make it the best website platform on the market today. While there are a lot of other reasons why WordPress is an excellent choice for your website, this article just focuses on 5 of these: WordPress is incredibly user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to produce a practical and powerful website? If you have any questions about how you can further optimise your website, speak with the team at Internet Marketing Experts Warrnambool on 1300 595 013 or visit their website: http://www.internetmarketingexpertswarrnambool.com.au

 

Top Tips For The Greatest Email Sequences

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Having worked as a sales representative for a few tech start-ups, I can’t even begin to illustrate the importance of sending email sequences that sell. Automated emails are marvelous because they greatly reduce the workload for a sales representative, however in today’s world, everyone can sympathise with finding an assortment of email sequences lurking in their inbox everyday that just frustrate us because we have to click two buttons to get rid of them!

Not nearly enough business owners invest the time and initiative in setting up convincing email sequences that essentially sell their product. Designing effective email sequences is both a science and an art, and if done correctly, can lead to exceptional results. Having hundreds of potential customers on an email list isn’t going to produce any income if you can’t sell your product. So, here’s 4 tips on how to generate a great email sequence that will convert your leads into sales.

Tip 1 – First Impressions Count

The age old saying ‘make a good first impression’ is very applicable when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will notice so if it’s not compelling enough, they simply won’t open it. Obviously, the subject lines of an email are paramount when it comes to conversion rates. Here are a number of stats which highlights their importance:

One-third of email recipients will open an email based entirely on the subject line

Nearly 70% of email recipients will ascertain if an email is spam based upon the subject line

40% of emails are opened on mobile devices first, and the average mobile screen can only fit between 4 to 7 words in the subject line.

The secret to prosperous subject lines is solving your prospects problems in as little words as possible. For example, effective subject lines include, “Common questions about university”, “Common questions about home loans”, etc. Think about your prospects problems and target your subject lines to solve that problem concisely. You can monitor your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

Tip 2 – Write Well-Crafted Content

After a recipient has opened an email, it’s vital that you present a value proposition in the context of their problem immediately. Forget starting the email with your name and job title; you must give your recipients a good reason to continue reading the email. Hence, begin your email with some information they can connect with, like company news or their response to an event via Facebook or an online article, then get into the value proposition in the 2nd and 3rd sentences.

Your value proposition should be constructed like this:.

I have an idea about [problem/pain-point] and I’d love to have a minute to speak with you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to talk more about it, let me know.

I recently assisted another firm with [positive benefit]. Is this something that would be helpful for [company name]?

It’s vital that you get to the point promptly and keep the content targeted to the objectives of your prospect.

Tip 3 – Scrap the tedious ‘Welcome Email’

If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no value or offerings? It’s effectively dead-wood and if you’re going to send a welcome email, make sure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

Tip 4 – Always Be Helpful

The fact of the matter is that even a fantastic first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I strongly recommend sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a terrific follow-up email will remind them that you’re here to help them in whatever problem they have. You ought to make sure that your follow-up emails also contain your value propositions, and further information that is important to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly suggest using this application to support you with your email sequences.

The value of crafting effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many factors that you ought to consider when designing your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in consulting with digital marketing professionals that can help you. Get in touch with the team at Internet Marketing Experts Warrnambool today on 1300 595 013 or visit their website: http://www.internetmarketingexpertswarrnambool.com.au.