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How To Recover From A Social Media Blunder

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There’s no question that social media is a big component of internet marketing strategies for many companies. Having over one billion users on Facebook alone presents tremendous opportunities for business in a range of different ways. Evidently, advertising is the largest opportunity for businesses, but there’s also a great opportunity for businesses to interact with their customers on a personal level via a variety of social media platforms. Customers can express all their feedback via a company’s social media account; the good, the bad, and the ugly. So of course, there’s going to be heaps of social media blunders when companies reply to customer’s feedback online.

 

The problem here is that anything that you post on the internet, stays on the internet, so it’s critical that an adequate amount of time is invested in delivering accurate and appropriate responses to customers through social media. At the same time though, there’s continually going to be some newsworthy controversy. If social media blunders aren’t governed accordingly, they can significantly damage a brand’s image and can even put a company into crisis mode in a couple of minutes. So here’s a brief outline of how your business can recover from social media blunders with little damage to your brand and image.

 

Have a sense of humour

 

When innocent social media fails happen, making a joke of the scenario by using some quick wit is one of the best antidotes. Most of the time, shedding some humour so everybody has a laugh is the internet version of nearly tripping on the footpath and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that experience high volumes of interactions, including likes, comments and replies, so it’s possible to transform a basic blunder into greater exposure and a wider target market, all from a simple mistake!

 

Take action immediately

 

Whatever the type of social media fail, the faster you take action, the better your result will be. In today’s internet world, controversial news spreads like wildfire, so it’s paramount that you admit your mistake, sincerely apologise then properly describe the next steps you will be taking to resolve the situation. Merely ignoring the error can have disastrous consequences and the longer it takes you to respond, the more momentum your social media fail will be gaining and the more challenging it will be to remedy.

 

Be honest

 

It’s important that you are honest about your blunder and the steps you’re taking to remedy the issue. There’s no point arguing with your customers if you’re the one who has made the mistake! If you blatantly lie about how long it will take for your servers to be back online or the length of time before new stock arrives, it’s only going to harm your brand and reputation by further frustrating your customers. Conversely, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! Nowadays, honesty is refreshing and lies only magnify which can potentially turn your blunder into a disaster.

 

Keep moving forward

 

Social media fails, even crises, does not define a brand so once you’ve remedied the situation as best you can, keep moving forward with business as normal. So long as you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is significantly better than dwelling on the situation. You’ll ought to put measures in place to significantly lower the chances of such mistakes arising again, and this will only strengthen your social media team with more experience. Social media blunders are like a wake-up call, and in some circumstances, you may uncover ways to improve your product’s or brand’s image as a result of your error. But whatever you do, don’t reduce your social media’s efforts. There’ll always be someone else’s social media fail to speak about tomorrow!

 

Social media is a powerful force in today’s society and businesses are making the most on the various opportunities it presents. Having the capacity to interact with your customers on a personal level is spectacular, and you need to be prepared for social media fails because they will occur at some point or another. This article outlines some key ways to recover from social media fails, including using humour, reacting fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, talk to digital marketing specialists who will be able to assist you quickly and effectively. Contact the team at Internet Marketing Experts Warrnambool on 1300 595 013 or visit their website: http://www.internetmarketingexpertswarrnambool.com.au

 

An SEO Quick Fix Guide You Can Do TODAY

Internet Marketing Warrnambool,Internet Marketing Experts Warrnambool,Digital Marketing Warrnambool,Internet Marketing Experts,	internetmarketingexpertswarrnambool

SEO is considered by many to be a magical creature with spectacular powers. Understanding clearly how SEO works and all the various ways to improve your website’s SEO score can be particularly challenging and time-consuming. Nevertheless, it is a crucial component of any online marketing plan and will practically make or break a business in some sectors. Many industry experts consider SEO to be one of the most powerful forms of advertising, so continually improving your SEO should be a priority if you wish to increase your website visits and revenue.

 

It’s difficult to keep up to date with SEO best practices and standards as they change regularly, so it’s advised that you seek specialist advice concerning your SEO and online marketing strategy. At the same time, there are some quick and easy ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick overview on some easy ways to improve your SEO today.

 

Content is King

 

When it involves SEO, content is king. So, make sure you have high-quality, well-written and original content that is relevant for your target market. Updating your content frequently is also key so don’t leave your content untouched for years because there’s no need to update it. Integrating a blog into your website is always effective for SEO because new content is continually being added and search engines love finding new content and will increase your rankings if this happens often.

 

Make sure You Have a Flat Website Architecture

 

Your website architecture is basically the organisation of all the individual webpages on your website. A significant component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to find the relevant information they’re looking for. It’s important that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will acknowledge this and consequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can easily fix this by adding extra navigation menus or additional internal links.

 

Make sure You Have Accurate Meta Titles and Meta Descriptions

 

Meta titles and descriptions are vital components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in determining the relevancy to a user’s search. Take note, Google wants each user to have the best experience as possible, so it wants to rank the most relevant websites the highest.

 

Meta titles gives the user a short insight into the content of each web page to ensure it is relevant. Each meta title should include a primary and secondary keyword that is appropriate for that webpage, in conjunction with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will truncate your meta title which looks messy and unprofessional. Having high-quality and relevant meta titles are critical in optimising your web pages for SEO.

 

Meta descriptions are essentially succinct descriptions of the content of the web page. Although meta descriptions don’t specifically influence ranking algorithms, they are still necessary as search engines will frequently use the summary in search results snippets when they believe a web page’s meta description successfully reflects the content of the web page. Unique and accurate meta descriptions incorporating keywords will help improve your click-through rates (CTR’s) and website visitors, which will essentially result in increased revenue. Meta descriptions should typically be between 150 and 160 characters in length.

 

Make sure You Have a Clean URL Structure

 

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as practical and clean as possible. There should no nonessential strings or parameters including key phrases in any of your URL’s. You can probably relate to this if you’ve ever clicked a very long hyperlink. If so, then you’ll most probably agree that they look disorganised and unprofessional. If you’ve designed your website using WordPress, then it will automatically create a simple and clean URL structure for you, so you don’t have to worry about it!

 

On the other hand, if you’re utilising another website platform and you already have a well-known website, it’s best to seek professional advice in relation to changing your URL structure because doing this means that you’ll lose all your links, and consequently your SEO value. Digital marketing specialists will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this position, then speak to the team at Internet Marketing Experts Warrnambool on 1300 595 013 or visit their website: http://www.internetmarketingexpertswarrnambool.com.au

 

Why SEO Advertising Is Best For Your Business

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Search Engine Optimisation (SEO) has developed rapidly over last decade, even to the point where the term SEO is now perplexing and often misinterpreted by many. In the past, SEO advertising was looked at to be an essential part of a successful marketing plan for businesses of all sizes. However in these times, the expression is so misunderstood that the principle has been mainly devalued. Instead of driving more consumers to a website via organic traffic, a growing number of organisations are choosing paid advertising because it is easier and less time consuming.

 

This article will reveal why SEO advertising is still the best marketing channel that can attract important leads and buyers to your company. Just like any marketing approach, SEO advertising is not a quick-fix but a timely process that creates higher visibility, web traffic, ROI, and provides trustworthy insights into consumer behaviour.

 

  1. Increased Visibility and Traffic

 

An effective SEO strategy is devised to enhance the visibility of your website, subsequently increasing the quantity of website visits and sales. If you’re positioned on the first page of Google search results, consider it as having a store in the middle of George Street, except without the inflated rent! What is better is that those people who visit your website are commonly well-informed, certified leads that are presently searching for your products or services. The time and money it takes to convert these leads are therefore substantially reduced.

 

  1. Measurable Results

 

A significant benefit for SEO advertising is that you can measure your results and possess a better understanding of methods to improve your marketing initiatives. In traditional marketing, like TV and radio, you simply cannot accurately determine the performance of your marketing campaigns. SEO advertising empowers firms by offering helpful statistics such as click-through-rates, conversion rates, length of visits and location.

 

In addition to this, your SEO investment will generate only targeted, qualified leads to your company; individuals that are actively searching for your products or services. TV and radio advertising may reach more people, but how many of those individuals are truly interested in your products or services? With SEO advertising, less of your marketing budget is wasted and you can tailor your campaigns accordinged to real-time feedback and results.

 

  1. Cost Efficient

 

A common argument against SEO marketing is that SEO advertising is really expensive, however this is definitely not the case. The fact of the matter is that compared with the costs of other kinds of online marketing such as PPC, social media marketing, or buying leads, SEO advertising provides you with excellent ROI. Even though Pay Per Click has the ability to drive more earnings, your organic SEO continues to be the cornerstone of your online presence.

 

The question should actually be, can you afford to have weak SEO advertising? If customers are searching for your brand online but they cannot find you, your opponents are triumphing and the lasting impacts can be severely destructive.

 

  1. Search Engines are Becoming More Popular

 

A current investigation uncovered that between 80 and 90% of purchasers will now examine online reviews before purchasing, whether online or in person. With this number only escalating with additional developments in technology, it won’t take long before everyone is shopping for products and services online.

 

Furthermore, it is predicted that 2017 will be the year that web traffic derived from mobile devices will exceed traditional desktop devices. This leads the way for further SEO customisation, including local search optimisation, that makes it even simpler for buyers to use. If your firm does not have an effective SEO advertising strategy, your customers will not have the ability to locate you utilizing their preferred means, and prospective sales will definitely go to your competitors instead.

 

  1. Customer Insight

 

With the help of Google, all web traffic is noted and monitored. The data and metrics stemmed from this traffic provides firms with trustworthy information about their customer behaviour – the way they search, their keywords, the language they use, the type of device they use, as well as where they live. This data is incredibly beneficial because it permits businesses to make well-informed decisions about their marketing techniques and strategies, both online and offline.

 

Now that you appreciate why SEO advertising is the best marketing approach, it is time to put your SEO strategy into action. Keep in mind that it can take a bit of time to receive the results, so if you’d like to speak to a credible SEO advertising agency who can help you with your marketing needs, contact Internet Marketing Experts Warrnambool on 1300 595 013 or visit http://www.internetmarketingexpertswarrnambool.com.au

 

How To Write Great Content – Fast

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Blogging is among the most beneficial SEO and online marketing strategies that a company can make use of. The value of producing quality and insightful blogs on a regular basis are commonly underrated. Take into consideration some of the following statistics:

 

Blogging yields 55% more website visitors

 

Blogging attracts 97% more inbound links and 126% more leads

 

Blogging attracts 434% more indexed pages in search engines

 

With all the SEO and online marketing advantages, there’s no surprise why there are so many online blogs nowadays. Generating meaningful content on a regular basis has come to be more valued than ever before. So how do bloggers generate quality content fast? This article endeavors to show you how.

 

Use Templates

 

There is absolutely nothing worse than looking at a blank page and not having an idea where to begin. One helpful solution to this plaguing problem is to use templates. There’s a reason why specialist online marketing and digital agencies make use of templates– because they work!

 

There’s only a handful of various blog types– How to, essay, review, interview, etc. Having a standard template for different blog types is a reliable technique to refrain from hours of procrastination. Templates give you the framework for writing an article, allowing you to start anywhere you like. You really don’t have to devote hours building sophisticated templates for each blog type. Simply spend an hour tomorrow producing templates for every blog type and see how it suits you.

 

When new ideas strike, write them down!

 

Certainly, the most difficult aspect of writing is developing a good idea. Sitting down and trying to think of new ideas can be a tormenting process. It is never easy to come up with ideas under pressure, yet when you’re in the shower or trying to sleep, they never seem to cease! It’s typical for ideas to appear at odd times, so when they do, write them down. You don’t have to keep a pen and paper in your bag all the time. There are several apps that are easy and simple to use.

 

Apple Notes – for those of you with an iPhone, this is a built-in app that also syncs with your iMac.

 

Evernote – a good app that you can use on your phone or computer, which also syncs with both devices.

 

Springpad – If you like to use different multimedia for example, audio, video or picture notes, this application will be perfect for you.

 

Write in your own voice

 

Among the biggest tricks of experienced writers is to write in one’s own voice. Many different writers make this basic mistake for a large number of reasons– they may not be confident enough or they may imagine a different voice may sound more effective. The fact of the matter is that every person has their own original style and tone.

 

When you aim to write in someone else’s voice, it just does not sound natural and takes a significant amount of time to make it sound genuine. Various writers may also aim to twist or redefine their individual style, eager to sound more like their favourite writers. But this is plainly swimming against the current. Discover your own voice, adopt an engaging tone and you’ll write much better content much faster.

 

Get rid of distractions

 

Writing takes a good deal of mind power, so it is easy to succumb to temptations like Facebook, Twitter or TV every now and then. Locate a peaceful place without any distractions and you’ll be surprised at how much better and faster you’ll write. Distractions not only occupy time, but they make it more challenging for you to begin writing again, creating an unproductive cycle that is hard to stop.

 

If you cannot prevent background noise like myself (wife and three kids at home), try listening to some music that can help drown out the noise. Or take your work someplace else, such as a library or café, to make it easier to focus.

 

Write the Introduction Last

 

My personal favourite tip is to write the intro last! The intro is commonly the most crucial and time-consuming component of the writing process. It introduces the ideas, arguments and direction of the rest of the piece, so it’s always beneficial to write it last. You may develop additional ideas when writing the bulk of your article, so you can save a considerable amount of time editing by simply leaving the intro to the end.

 

If you follow these steps, I’m sure you will discover that your writing quality and speed will improve substantially. Despite this, time pressures sometimes make it too troublesome for you to maintain a regular blog. In these cases, why not outsource to a digital agency or online marketing company? You’ll find that the costs of doing so will be worth the SEO improvements. For a trusted and reliable digital agency who can assist you with your writing necessities, contact Internet Marketing Experts Warrnambool on 1300 595 013 or visit http://www.internetmarketingexpertswarrnambool.com.au

 

7 Tips to Strengthen your Social Media Presence for your Business

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Social media has turned into a dynamic influence within the last ten years, and its power must be harnessed for enterprises to flourish in today’s industry. The benefit of a well-planned social media effort is different from pretty much any of the traditional marketing efforts employed in the past. Appreciate it or not, social media has uncapped potentials, so here are 7 social media marketing pointers for your business.

 

  1. Create a social media marketing plan

 

Not unlike anything in business, it’s important to possess a properly considered plan well before you get going. Making a note of the targets and ambitions you anticipate to achieve will give you a clear path of where you are going. Your plan needs to be uniform; every post, like, comment, and reply you make on social media ought to line up with your entire social media marketing strategies.

 

Generating a plan not only gives you direction, but it will also make it possible for you to prevent expensive oversights. If you already have a social media marketing plan, then complete frequent analysis to make certain you’re carrying out your plan properly. Recognizing where you want to go will also keep you on track and give you a clearer idea of how you’re currently going.

 

  1. Use visual media when feasible

 

As social media has evolved throughout the years, so has the methods and approaches applied to best engage your audience. There is presently a transformation to ‘visual social media’, where pictures are considerably more useful at sharing a message than words.

 

A research of Facebook ‘Likes’ discovered that posts with pictures obtained 47% more likes than written posts. Putting together a mix of visual media backed up with word reinforcements has the best success rates for audience interaction.

 

Thus, when plausible, employ visuals to convey your message– pictures, images, videos, graphics, info-graphics, slideshows and animations.

 

  1. Use all social networks

 

Whilst you may have a preference for one social network to others, your target audience is engrossing with all of them. To ensure you captivate with as many possible customers as possible, you need to get your message out across all networks. Some of the major social media sites are Facebook, Twitter, LinkedIn and Instagram. Don’t forget to also use the right content for the suitable social media platform. Photos work better on Instagram and descriptive posts work far better on LinkedIN and Facebook.

 

  1. Be active

 

Because of the sheer size of social networks, posts end up being aged extremely rapidly. Fashionable posts are dispensed across the world just about instantaneously, so the older a post becomes, the less effective it will be. A good thought is to have a wide range of alternatives of the same post so you can maintain its effectiveness for longer. The newer your posts, the more impressions you will make, and the higher your success rates will be.

 

  1. Format content to optimise each platform

 

Even if your content serves effectively on one platform may not signify it will perform every bit as well on all of them. Particular networks are created for certain content, such as images for Instagram and memes for Facebook. Even if you may want to create the same message, your posts ought to be customized for each and every platform to make certain you are engaging with all of your target markets personalized inclinations.

 

  1. Use Management tools

 

Tools like HootSuite, Buffer, and Tweetdeck, allows you to take care of a range of key platforms such as GooglePlus, Facebook, and Twitter, at the same time. They also help you to add RSS feeds and link tracking. Just about any social media marketer will discover that it’s tough to regularly be available to submit new and well-timed posts, so these tools enable you to schedule posts in the future, decreasing time commitments and allowing you to prioritise your workload.

 

  1. Monitor your social media accounts

 

While feedback is vital for any firm to thrive and prosper, having your feedback obtainable for thousands of people to observe can be tricky. People can mention anything they like concerning your firm or brand, and irrespective of whether this may be beneficial or unwanted, it’s critical that you’re aware of what they are pointing out. The way your organisation monitors and participates with your target audience is what determines how your online presence is perceived by them. Keeping track of your social media presence is a powerful tool to acquire important knowledge into your customers, competitors and influences.

 

Your social media management doesn’t have to use up an excessive amount of time and energy whilst taking care of a company. It can be a simple procedure, but whenever there are more vital things on your plate, it is time to call in the specialists. If you’re trying to find a social media firm to help you with your social media needs, contact Internet Marketing Experts Warrnambool on 1300 595 013 or visit http://www.internetmarketingexpertswarrnambool.com.au