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Top SEO Trends In 2018

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Online exposure is a critical element to any company’s strategy, however the digital environment is in a consistent state of change so it’s paramount to stay on top of these changes to make sure that your online presence is optimised. Google releases between 500 and 600 updates annually, with most of them simply tweaking their secretive search ranking algorithm. With Google being such a commanding force in today’s digital world, Search Engine Optimisation (SEO) has become progressively important for businesses to grow their website traffic, customer engagement, and ultimately their sales.

User behaviour is shifting rapidly with new technology, so Google must keep an eye on these changes and revise their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to flourish online, they too must stay on top of the changing trends in SEO. As a matter of fact, using old SEO techniques can lead to penalties that lower a website’s search engine results page (SERP) listings, so here we’ll unveil the top SEO trends to keep in mind for your website in 2018.

Voice Search

Lots of users are now wishing to use voice searches as opposed to more traditional keyboard searches, so this will naturally be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current rise in voice searches continues at the same speed, approximately half of all online searches will be conducted via speech by the year 2020!

What this suggests for websites is that they should begin blending more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. For instance, if a website has a keyword phrase like “best Sydney restaurants”, it could also be accompanied by a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a valued tool for SEO, and this will still be a central element in determining SERP listings in 2018. Creating valuable links to trustworthy websites is still the easiest way for Google to ascertain if a website is trusted, so adding value through quality links that helps you develop an authority in your target niche is a superb strategy.

Having said that, the trend towards link building is now more long-term, so having links from sites applicable to your industry and referral traffic will be very beneficial in the near future.

Mobile Optimisation

Since 2015, online searches using mobile devices has exceeded that from computers and laptops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has publicised that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is definitely the time to start!

Accelerated Mobile Pages

Website loading speeds play an essential role in SERP listings, and Google’s search results algorithm will obviously favour those with quicker speeds. In fact, Google has composed an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly related to SERP listings yet, it will influence other areas closely related to Google’s search results algorithm, including bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, though plugins will be required for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Whilst customary SEO techniques such as link building will still be helpful in 2018, there are other surfacing trends that Google is targeting in the future which may drastically evolve the practice of SEO. It’s clear that SEO is already changing to stay on top of changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to enjoy targeted consumers from higher SERP listings.

If you have any issues or concerns about how you can optimise your website to adapt to the latest SEO trends, get in touch with Internet Marketing Experts Warrnambool on 1300 595 013, or visit their website for more details: http://www.internetmarketingexpertswarrnambool.com.au

 

Social Media Marketing – Say More On Twitter

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The moment has finally come where Twitter users can reveal their irritation with the 140 character limit in more detail, since Twitter has formally confirmed that they have broadened the character limit to 280 per Tweet!

The social networking provider, which was launched in 2006, grew dramatically to become one of the most fashionable social media platforms around the world, however recent declines in growth prompted the social media giant to make some modifications. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is significantly unique to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send close to 6,000 Tweets per second.

Despite the 140 character limit that keenly defined the social networking site, Twitter reported on November 7 that they want every individual around the globe to ‘easily’ express themselves on Twitter. After performing a variety of tests over the past several months, Twitter decided that they wanted to broaden the character limit, but only where necessary. Countries like China, Japan, and South Korea will stay at the 140 character limit, merely because there’s no demand for an increase, as sending messages in these languages can be articulated in a short amount of characters. Languages like English on the contrary, experience crammed Tweets with 9% of English Tweets hitting the earlier 140 character limit.

So, why the change?

After performing a chain of tests to targeted users, Twitter acquired valuable results and believed the 240 character limit would be beneficial for most users. Due to the fact that 9% of English users were hitting the 140 character limit, many would have to spend time cropping their Tweets to make sure that they didn’t need to send several messages. In addition, users would now have the ability to easily fit their thoughts into a single Tweet, so they could say what was on their mind and send them quicker than before.

The question is, what impact will this have for online marketers and SEO providers? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter extended the character limit, users have experienced a higher level of responses which produced more followers. Visibly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers coupled with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The broadened character limit means that users will have shorter threads of conversations, given that they can fit more content into a single message. Users with long threads of conversations revealed that it can frequently be problematic to follow and respond to. Furthermore, brands are enjoying the longer Tweets as it allows them to fit more complete information into a single Tweet which leads to higher engagement rates.

Increases customer communication

With the surge of firms using social media as a platform to deal with customer service matters, customers can now communicate an issue in more detail on Twitter which is worthwhile for both the customer and the business, as communication is greatly improved. Prior to this update, many users would have turned to other social media sites like Facebook to report customer service issues because the character limit was too restricting.

More Creativity

Longer Tweets means that enterprises can amplify the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would normally have to use other social media channels if they needed to get creative, however brands can now effectively use longer text to their advantage by reaching out to their audience on a more personal level.

While some users have argued that the increase in character limit by Twitter makes them more comparable to other social media platforms, the vast majority of users seem to be very pleased with their latest update. Nothing is set in stone in social media, as making changes to stay on top of shifting user behaviour is crucial for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any suggestions about how your business can leverage the increased character limit to your advantage on Twitter, just contact Internet Marketing Experts Warrnambool by calling 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertswarrnambool.com.au

 

A Guide To SSL Changes – What It Means For Your Website

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In today’s ever-changing online landscape, it’s crucial that businesses Google’s best practices to ensure they continue being competitive in their respective online markets. With Google being the most dominant and influential company on the net, it’s key for them to keep abreast of all the threats and opportunities that the internet offers. Hence, Google releases a variety of updates yearly: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What’s important though, is that all online suppliers that use Google-related services (virtually every online organisation), are aware of important changes that may affect their SEO, performance, and ultimately their bottom-line. The internet is in a constant state of change, so online firms have to be flexible and adjust to new Google updates as quickly as possible to ensure they aren’t adversely impacted by these new releases.

The most prevalent Google update that has recently impacted online businesses relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by almost half of all online users, so it’s exceedingly important that online enterprises implement the appropriate changes as swiftly as possible if they want to prevent any adverse consequences.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has altered the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps passwords and bank card information (which is held in a plain text file), they are susceptible to phishing sites that can potentially steal this information from customers that falsely believe they are supplying their personal information to an authorised business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will obviously have an effect on millions of websites all around the world. Prior to the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and used PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages due to the fact that users will become worried of falling victim to harmful attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online firms that want to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being imparted between their visitors and their web server by incorporating an SSL certificate. Google are distinctly pushing for a more secure internet than ever before, and they’ve decided on SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is a useful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on ways to avoid the ‘NOT SECURE’ warning in Google Chrome which is targeted at web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update signifies that HTTPS and SSL encryption will become the norm across all web pages on the net. In time, each online firm will need to secure their web pages using SSL encryption whether they like it or not, or users will simply opt for a competitor that does.

What this also signifies is that not all websites using SSL encryption should be trusted, and there will be a substantial increase in phishing sites using HTTPS also. Phishing sites can simply use phony SSL certificates to bypass the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legitimate. This will make the differentiation between phishing sites and real websites more complicated than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the web since it will be remarkably difficult for phishing sites to imitate the authenticity that EV SSL provides.

Making all websites utilise SSL certificates to demonstrate their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will at some point become required, so if you need any support in securing your website with SSL encryption, talk with the digital specialists at Internet Marketing Experts Warrnambool by calling 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertswarrnambool.com.au