Online Marketing

Top Advantages of Pay-Per-Click Advertising

There is a plethora of internet marketing resources that can assist websites in raising their traffic, conversion rates, and brand awareness. Among the best internet marketing techniques is Search Engine Optimisation (SEO), where the aim is to optimise your website for Search Engines, both on-page and off-page, to improve your organic search results listings. Although SEO has proved to be very effective, it takes a fair level of knowledge, time, and money to see fruition.

 

What if you wish to see results straight away? Regardless if your website has recently been published or you’re a local business that simply can’t contend with the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is an impressive tool that can assist you by positioning your ads in front of users who are actively searching for your products or services.

 

In short, PPC is an advertising model used to increase traffic to websites. Website owners build ad campaigns with certain targeting metrics and basically pay Search Engines every time their ad is clicked. PPC ads are normally created through Google AdWords or Bing Ads and are positioned on top of SERP listings before any organic results. The advantages that many websites enjoy from this type of advertising is invaluable, so here are the top benefits of PPC advertising for your business.

 

Measurable Results

Among the top advantages of PPC advertising is the opportunity to evaluate and monitor your results in real-time. Whether or not you set your daily budget to $1 or $10, there are a number of high level performance indicators that can be gauged, for instance impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics allows website owners to effortlessly evaluate the effectiveness of their campaigns and quickly make adjustments where required to improve performance. As opposed to other advertising tools, PPC grants you the freedom to customise and track metrics in each campaign and monitor success depending on your advertising objectives.

 

Fast Entry

PPC allows any type of company to launch their advertising efforts quickly and conveniently, without creating too much risk with the capacity to fix a maximum daily budget. Even though SEO is a very reliable strategy, it normally takes many months to experience results so if you’re a new enterprise that aspires to improve traffic and brand awareness right away, PPC is ideal for you. Creating ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to gain new leads and customers by exhibiting ads at the top of SERP listings.

 

Highly Targeted Traffic

PPC advertising allows you to customise your campaigns so they only display to highly targeted customers. Google AdWords allows you to target customers based upon keywords, interests, location, and the times and days you want to display them, enabling websites to spend their advertising budget only on their niche audience. Websites can then examine the metrics that were used in conversions and strengthen their future campaigns based upon this feedback. Advertisers often take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their particular target audience.

 

Valuable Data

Having the capacity to export the results of an advertising campaign and review specific metrics provides websites with valuable data which can be utilised in other marketing methods. In addition to this, websites can rapidly discover impression, click, and conversion data for every keyword or phrase used in their ad campaigns which drastically helps in their SEO initiatives. PPC also makes it possible for websites to discover data about their comptetition by using 3rd party tools such as SpyFy and KeywordSpy, enabling them to construct a profile of their competitors and what market share is obtainable.

 

As you can see, PPC is a powerful marketing tool that is appropriate for all types of businesses. Not only are advertisers in complete control of their budget, target audience, and ad campaigns, the data obtained from real-time results provides invaluable feedback to boost future marketing efforts. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?

 

If you require any assistance in setting up your PPC ad campaigns, connect with Internet Marketing Experts Warrnambool on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertswarrnambool.com.au

 

This Is Why Your Content Marketing Isn’t Performing (And Ways To Fix It!)

In today’s aggressive environment of internet marketing, there’s no question that content is king. Content is everywhere we look and individuals love consuming it! It should come as no surprise that content is at the core of almost all marketing strategies, with around 94% of small companies concentrating their efforts on content marketing. Having said that, with nearly every businesses now directing their marketing initiatives on content, it’s becoming increasingly challenging to stand out from the crowd and make your content marketing stimulating and compelling.

 

Have you attempted content marketing but found that you’re not getting the intended benefits? Well, you’re quite likely one of many companies that are in the same boat. Don’t give up though, there’s no doubt that content marketing is among the most useful ways of growing your customer base. So, here are 4 reasons why your content marketing might not be working and most importantly, ways to fix them!

 

  1. You don’t have a strategy

 

Just like any investment, if you don’t have a strategy and specific KPIs to evaluate results, how can you possibly improve? Posting blogs and sending tweets are great, but if you don’t have any end goals then you’re merely aiming in the dark. To produce meaningful content that viewers will engage with, you must have a clearly-defined strategy that should align with your business goals.

 

Regardless if you intend to raise brand awareness, website traffic, or conversion rates, your strategy should include KPIs in conjunction with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target market, the purpose of your content, and the types of content that will work best for you.

 

  1. Your content is not original

 

With the sheer number of online business today, it’s critical that your content is distinguishable from others. Too many businesses will create content without examining the landscape and as a result construct content that simply gets lost in the crowd. Your content should be captivating, engaging, and most importantly, deliver value to viewers by supplying solutions to common pain-points in your niche. Along with this, different types of content suit different communication techniques, so take into consideration the most effective ways you can do this, either through infographics, videos, diagrams, or even just thought-provoking or engaging text.

 

  1. You don’t promote your content

 

Some of the biggest oversights that small companies make with their content marketing is that they don’t actually market it! Even if you’ve developed the most ground-breaking article the planet has ever witnessed, who will read it if they don’t know it exists? For you to prosper with your content marketing, it’s very important that you promote your content through all available means, including:

 

Social media (Facebook, Twitter, Google+, Reddit).

Email newsletters.

Adding internal links to your articles.

Pitching to influencers and bloggers in your market.

Submitting it as a guest post to bloggers in your industry.

Including links to your content when commenting on other blogs and forums.

 

  1. Your content is not search engine friendly.

 

Content encompasses a substantial portion of your SEO, so it’s imperative that your content is SEO friendly and never use black hat tactics to attempt to enhance results. Keyword stuffing is a standard mistake that companies will make in their content creation, together with using the wrong keywords, duplicate content, and not optimising their meta tags.

 

Undertake some probing to find the most suitable keywords that your viewers would use to find your content. Also, use meta tags to your benefit to draw more readers to your blog. Search engines always intend to deliver the best content to users, so if your content is valued then other sites will link to it, increasing the prospects of earning more high-quality, reliable links from relevant businesses.

 

At the end of the day, there can be thousands of reasons why your content marketing isn’t offering you the intended results, however these points should encompass the majority of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Perform as much research as you can about your target audience, your competitors, and your keywords, and develop interesting content that your audience will naturally engage with.

 

If you’re thinking about giving up on content marketing because of substandard results, connect with Internet Marketing Experts Warrnambool who will be able to point you in the right direction. Call 1300 595 013, or alternatively visit our website for additional information: http://www.internetmarketingexpertswarrnambool.com.au

 

SEO Tactics To Abandon in 2018

In today’s competitive marketplace of digitalisation and globalisation, it’s imperative for companies to utilise online strategies and techniques that strengthen their exposure to customers that are actively trying to finding their products or services. Search Engines are undoubtedly the most influential programs that will influence your online exposure, and thus your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used widely by most websites to enhance their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be an excellent investment that will enhance your visibility and conversion rates, or if used incorrectly, can hurt your rankings and exposure, thus having the opposite effect. The challenge with SEO is that its algorithm is endlessly changing, and most website owners don’t keep up to date with the newest SEO trends. SEO tactics that worked last year may not necessarily be successful this year, and well-known SEO techniques from 5 years ago may result in your website being penalised today.

 

As opposed to exploring the top SEO tactics that website owners should be committing to, we’re instead going to analyse the top SEO tactics that will actually penalise your website and therefore should be entirely forgotten in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a typical mistake that many website owners make in an attempt to heighten their SERP results. Keyword stuffing is ultimately the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can quickly determine how many times a keyword has been utilised and will penalise websites for unnecessary keyword stuffing. Rather than keyword stuffing, website owners should direct their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been a common SEO technique since the outset of SEO, and its performance as an SEO technique has developed dramatically since then. While link building is still amongst the leading three SEO tactics in 2018, aggressive link building will unquestionably result in your website being penalised. Google weighs links genuinely as a ranking indicator considering that links are a public endorsement which correlates with valuable information on a website.

 

Aggressive link building happens where links are collected in a fabricated way. Examples of this is where links are positioned in poor link directories, buying links, link schemes, and other spammy tactics. This SEO tactic will result in penalties for a website and should be discontinued, instead being replaced with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One obsolete SEO technique that many people still regard to be effective is excessive internal links. There is a frequent misconception where websites which contain a large amount of links to other pages within the website will enhance their SERP results. The intent in doing this is to boost a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more damage than good.

 

  1. Not Identifying Technical Issues

 

The backend of a website plays a meaningful role in SEO, so it’s important not only to ascertain any technical problems that may damage your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just released an update regarding SSL encryption, so if a website doesn’t obey this update now, it will be penalised. The most typical technical issues that hamper most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most neglected SEO technique that will boost your SERP rankings relate to the images within a website. Optimising your website for image search is a fantastic way to improve your SEO, and this can be done largely with the image filename and alt attribute. For instance, rather than supplying an image with a filename of home1.jpg, website owners should instead try to use a keyword that characterises the image. Additionally, a frequent mistake with images is keyword stuffing the alt attribute.

 

There’s no question that a productive SEO strategy will increase a website’s SERP rankings and visibility, however due to many websites misusing SEO techniques in years gone by, Search Engine’s SEO algorithms are consistently changing and it’s crucial to keep up with these changes to thrive in today’s online marketplace. If you require any support with your SEO strategy, or simply haven’t updated your strategy in the last several years, speak with Internet Marketing Experts Warrnambool on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertswarrnambool.com.au

 

An Idiots Guide To Twitter – What To Know and Understand

Are you new to social media and want to learn the basics of one of the most awesome platforms on the planet? Well, you’ve come to the right place! Twitter is a social networking service where close to 330 million users communicate with each other through short messages of up 280 characters. At present there’s around 6,000 tweets being sent through the net each second, ranging from basic text messages to gifs, memes, images, videos, and even more. Twitter is among the most in demand social networking channels and is vastly different to other social media giants like Instagram and Facebook.

Twitter is a platform where people distribute a wide range of information; from news, politics, jokes, or just universal thoughts about obscure topics! In place of having a circle of friends like Facebook, Twitter is built upon followers (not necessarily friends) so not only can you interact with friends, but also your favourite sport stars, politicians, and journalists as well. Everything you post on Twitter is available publicly for everybody to discover, but don’t stress, you can simply alter your preferences to private if you wish to.

 

The very first step in learning Twitter is to understand the basic terms and jargon used. The following lists the most conventional vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another user

Feed – The list of tweets you’ll find on your homepage from people that you follow

Handle – Your username

Mention (@) – A way of referencing other users in a tweet (e.g. @EAGames). Any person mentioned in a tweet is notified, being a practical way to engage with other users publicly

Direct Message (DM) – A private message (280 characters) sent to another member. You can either decide to accept DM’s from all members or just users that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a conversation (e.g. #Vegans). You can find tweets from all users that mention a certain hashtag by clicking on the hashtag itself.

Creating an Account

Creating an account is simple and easy, just download the app or head to www.twitter.com and hit the signup tab. The full name you enter will be your display name, but this can be altered as regularly as you like. Decide on a username (or handle) so members can mention you by typing the @ symbol in front of your username. After you’ve typed in your phone number for authorisation purposes, chosen an avatar, and composed a quick bio about yourself so others can see your hobbies and interests, you’re good to go!

Joining the Twittersphere

As mentioned earlier, Twitter isn’t about friending, it’s about following. Not only can you follow your friends, but also any other personalities of which you’re an admirer. Once you’ve subscribed, Twitter will offer a standard sort of setup wizard to help you get started, for instance suggesting some individuals that you may have an interest in following. You can grant Twitter permission to check your contacts list to uncover any of your friends that are currently using Twitter. Following friends and other users is incredibly easy, and once you’ve begun following certain users, Twitter will continue to provide recommendations for other users to follow depending upon the sorts of users you’re already following. All the tweets of your followers will show in your Feed, so the more you follow, the more Tweets will appear in chronological order in your Feed.

Tweet Something

You can Tweet anything you like, so long as it satisfies Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply click on the ‘Compose New Tweet’ button and you can Tweet text, videos, gifs, photos, images – a whole range of different media that can be uploaded via your device. Keep in mind though, videos can only be up to 2 minutes and 20 seconds in length, however photos and images do not count towards your character limit, which is pretty cool!

Once you understand the basics of Twitter, the world is literally at your fingertips! You can keep up to date with the most recent trends, be the first to look at viral posts, and communicate with your friends and favourite personalities in a simple and user-friendly platform.

Once you’ve got the ball rolling, the rest will fall into place automatically, so why join the Twitterverse today? If you need any guidance with getting started on Twitter, simply talk with Internet Marketing Experts Warrnambool on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertswarrnambool.com.au

 

What Are The Leading Organic SEO Ranking Aspects For A Website?

If you’ve just crafted your first website and have an interest in the ways in which you can increase your organic search results, then you’re certainly on the path to success. SEO is one of the most valuable marketing tools due to the fact that it helps you to get your message in front of potential consumers that are directly seeking for your products.

Sadly, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s tremendously sophisticated and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are designed equally, so you can pay attention to the most important variables that will have the biggest impact on your SERP listings.

It is imperative to recognise that the weight of each variable changes over time, so Google will place more emphasis on certain variables based upon user behaviour and how Google perceives it can maximise the user experience. Having said this, most of the top organic SEO ranking variables have been in the same position for a number of years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to improve customer engagement, website traffic, and ultimately sales.

  1. Content

A great importance is put on content simply because Google intends to rank the most relevant websites on top of its search results listings. The recent Hummingbird update allows Google to understand a website’s content structure and how this content adds value to potential consumers, so forming quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as elaborate tutorials, guides, and how-to’s is an ideal start. Moreover, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has examined the top 10 search results and found that the top positions contain content that is roughly 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most critical variables in SERP listings since the more links there are to your website from reliable sources, the more trusted your website is perceived. The other side of the coin is true also though, so beware not to create links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google illustrates that backlinks will lose value over time as Google searches for new ways to evaluate websites, but for the time being, link building is still the best indication of relevance and validity.

  1. Mobile Optimisation

With more users now browsing from mobile devices than desktops, there has been a weighty shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which means that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t already mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is an important factor for mobile optimisation, so strive to have mobile pages loaded within two seconds to make certain your website is truly ‘mobile-friendly’.

  1. Other Technical Variables

There are many other technical aspects that will substantially influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very straightforward to install if you haven’t already done so. In addition, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other elements such diverse and organic backlink anchor text and less on-page ads and pop-ups will also increase your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is frequently transforming, meaning that SEO techniques are frequently changing also. Although there are over 200 variables in Google’s search ranking algorithm, Google has placed great emphasis in recent times on rich content, quality links, and a smooth mobile experience. Striving to focus on all Google’s search ranking variables will prove to be unproductive, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any support in ways to properly execute any of the above SEO methods, don’t hesitate to get in touch with the digital marketing specialists at Internet Marketing Experts Warrnambool by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertswarrnambool.com.au