Seo

What Are The Leading Organic SEO Ranking Aspects For A Website?

If you’ve just crafted your first website and have an interest in the ways in which you can increase your organic search results, then you’re certainly on the path to success. SEO is one of the most valuable marketing tools due to the fact that it helps you to get your message in front of potential consumers that are directly seeking for your products.

Sadly, the answer isn’t very straightforward! Google’s search ranking algorithm is basically its secret to success, so it’s tremendously sophisticated and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). The good news is, not all variables are designed equally, so you can pay attention to the most important variables that will have the biggest impact on your SERP listings.

It is imperative to recognise that the weight of each variable changes over time, so Google will place more emphasis on certain variables based upon user behaviour and how Google perceives it can maximise the user experience. Having said this, most of the top organic SEO ranking variables have been in the same position for a number of years now, so understanding these top variables can give you a greater understanding of how you can optimise your organic search results to improve customer engagement, website traffic, and ultimately sales.

  1. Content

A great importance is put on content simply because Google intends to rank the most relevant websites on top of its search results listings. The recent Hummingbird update allows Google to understand a website’s content structure and how this content adds value to potential consumers, so forming quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as elaborate tutorials, guides, and how-to’s is an ideal start. Moreover, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has examined the top 10 search results and found that the top positions contain content that is roughly 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most critical variables in SERP listings since the more links there are to your website from reliable sources, the more trusted your website is perceived. The other side of the coin is true also though, so beware not to create links on spammy or uncredible websites or your rankings will decrease! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google illustrates that backlinks will lose value over time as Google searches for new ways to evaluate websites, but for the time being, link building is still the best indication of relevance and validity.

  1. Mobile Optimisation

With more users now browsing from mobile devices than desktops, there has been a weighty shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which means that Google’s index will soon crawl the mobile version of a website in contrast to the desktop version. If your website isn’t already mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is an important factor for mobile optimisation, so strive to have mobile pages loaded within two seconds to make certain your website is truly ‘mobile-friendly’.

  1. Other Technical Variables

There are many other technical aspects that will substantially influence your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very straightforward to install if you haven’t already done so. In addition, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other elements such diverse and organic backlink anchor text and less on-page ads and pop-ups will also increase your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is frequently transforming, meaning that SEO techniques are frequently changing also. Although there are over 200 variables in Google’s search ranking algorithm, Google has placed great emphasis in recent times on rich content, quality links, and a smooth mobile experience. Striving to focus on all Google’s search ranking variables will prove to be unproductive, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you need any support in ways to properly execute any of the above SEO methods, don’t hesitate to get in touch with the digital marketing specialists at Internet Marketing Experts Warrnambool by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertswarrnambool.com.au

Top SEO Trends In 2018

Online exposure is a critical element to any company’s strategy, however the digital environment is in a consistent state of change so it’s paramount to stay on top of these changes to make sure that your online presence is optimised. Google releases between 500 and 600 updates annually, with most of them simply tweaking their secretive search ranking algorithm. With Google being such a commanding force in today’s digital world, Search Engine Optimisation (SEO) has become progressively important for businesses to grow their website traffic, customer engagement, and ultimately their sales.

User behaviour is shifting rapidly with new technology, so Google must keep an eye on these changes and revise their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to flourish online, they too must stay on top of the changing trends in SEO. As a matter of fact, using old SEO techniques can lead to penalties that lower a website’s search engine results page (SERP) listings, so here we’ll unveil the top SEO trends to keep in mind for your website in 2018.

Voice Search

Lots of users are now wishing to use voice searches as opposed to more traditional keyboard searches, so this will naturally be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches come from voice queries. If the current rise in voice searches continues at the same speed, approximately half of all online searches will be conducted via speech by the year 2020!

What this suggests for websites is that they should begin blending more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. For instance, if a website has a keyword phrase like “best Sydney restaurants”, it could also be accompanied by a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a valued tool for SEO, and this will still be a central element in determining SERP listings in 2018. Creating valuable links to trustworthy websites is still the easiest way for Google to ascertain if a website is trusted, so adding value through quality links that helps you develop an authority in your target niche is a superb strategy.

Having said that, the trend towards link building is now more long-term, so having links from sites applicable to your industry and referral traffic will be very beneficial in the near future.

Mobile Optimisation

Since 2015, online searches using mobile devices has exceeded that from computers and laptops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has publicised that they are experimenting with mobile-first indexing, which clearly shows that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is definitely the time to start!

Accelerated Mobile Pages

Website loading speeds play an essential role in SERP listings, and Google’s search results algorithm will obviously favour those with quicker speeds. In fact, Google has composed an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly related to SERP listings yet, it will influence other areas closely related to Google’s search results algorithm, including bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, though plugins will be required for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Whilst customary SEO techniques such as link building will still be helpful in 2018, there are other surfacing trends that Google is targeting in the future which may drastically evolve the practice of SEO. It’s clear that SEO is already changing to stay on top of changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to enjoy targeted consumers from higher SERP listings.

If you have any issues or concerns about how you can optimise your website to adapt to the latest SEO trends, get in touch with Internet Marketing Experts Warrnambool on 1300 595 013, or visit their website for more details: http://www.internetmarketingexpertswarrnambool.com.au

 

Social Media Marketing – Say More On Twitter

The moment has finally come where Twitter users can reveal their irritation with the 140 character limit in more detail, since Twitter has formally confirmed that they have broadened the character limit to 280 per Tweet!

The social networking provider, which was launched in 2006, grew dramatically to become one of the most fashionable social media platforms around the world, however recent declines in growth prompted the social media giant to make some modifications. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is significantly unique to equivalent social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send close to 6,000 Tweets per second.

Despite the 140 character limit that keenly defined the social networking site, Twitter reported on November 7 that they want every individual around the globe to ‘easily’ express themselves on Twitter. After performing a variety of tests over the past several months, Twitter decided that they wanted to broaden the character limit, but only where necessary. Countries like China, Japan, and South Korea will stay at the 140 character limit, merely because there’s no demand for an increase, as sending messages in these languages can be articulated in a short amount of characters. Languages like English on the contrary, experience crammed Tweets with 9% of English Tweets hitting the earlier 140 character limit.

So, why the change?

After performing a chain of tests to targeted users, Twitter acquired valuable results and believed the 240 character limit would be beneficial for most users. Due to the fact that 9% of English users were hitting the 140 character limit, many would have to spend time cropping their Tweets to make sure that they didn’t need to send several messages. In addition, users would now have the ability to easily fit their thoughts into a single Tweet, so they could say what was on their mind and send them quicker than before.

The question is, what impact will this have for online marketers and SEO providers? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter extended the character limit, users have experienced a higher level of responses which produced more followers. Visibly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers coupled with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The broadened character limit means that users will have shorter threads of conversations, given that they can fit more content into a single message. Users with long threads of conversations revealed that it can frequently be problematic to follow and respond to. Furthermore, brands are enjoying the longer Tweets as it allows them to fit more complete information into a single Tweet which leads to higher engagement rates.

Increases customer communication

With the surge of firms using social media as a platform to deal with customer service matters, customers can now communicate an issue in more detail on Twitter which is worthwhile for both the customer and the business, as communication is greatly improved. Prior to this update, many users would have turned to other social media sites like Facebook to report customer service issues because the character limit was too restricting.

More Creativity

Longer Tweets means that enterprises can amplify the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would normally have to use other social media channels if they needed to get creative, however brands can now effectively use longer text to their advantage by reaching out to their audience on a more personal level.

While some users have argued that the increase in character limit by Twitter makes them more comparable to other social media platforms, the vast majority of users seem to be very pleased with their latest update. Nothing is set in stone in social media, as making changes to stay on top of shifting user behaviour is crucial for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any suggestions about how your business can leverage the increased character limit to your advantage on Twitter, just contact Internet Marketing Experts Warrnambool by calling 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertswarrnambool.com.au

 

A Guide To SSL Changes – What It Means For Your Website

In today’s ever-changing online landscape, it’s crucial that businesses Google’s best practices to ensure they continue being competitive in their respective online markets. With Google being the most dominant and influential company on the net, it’s key for them to keep abreast of all the threats and opportunities that the internet offers. Hence, Google releases a variety of updates yearly: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.

What’s important though, is that all online suppliers that use Google-related services (virtually every online organisation), are aware of important changes that may affect their SEO, performance, and ultimately their bottom-line. The internet is in a constant state of change, so online firms have to be flexible and adjust to new Google updates as quickly as possible to ensure they aren’t adversely impacted by these new releases.

The most prevalent Google update that has recently impacted online businesses relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by almost half of all online users, so it’s exceedingly important that online enterprises implement the appropriate changes as swiftly as possible if they want to prevent any adverse consequences.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has altered the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps passwords and bank card information (which is held in a plain text file), they are susceptible to phishing sites that can potentially steal this information from customers that falsely believe they are supplying their personal information to an authorised business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will obviously have an effect on millions of websites all around the world. Prior to the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and used PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages due to the fact that users will become worried of falling victim to harmful attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online firms that want to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being imparted between their visitors and their web server by incorporating an SSL certificate. Google are distinctly pushing for a more secure internet than ever before, and they’ve decided on SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is a useful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on ways to avoid the ‘NOT SECURE’ warning in Google Chrome which is targeted at web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update signifies that HTTPS and SSL encryption will become the norm across all web pages on the net. In time, each online firm will need to secure their web pages using SSL encryption whether they like it or not, or users will simply opt for a competitor that does.

What this also signifies is that not all websites using SSL encryption should be trusted, and there will be a substantial increase in phishing sites using HTTPS also. Phishing sites can simply use phony SSL certificates to bypass the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legitimate. This will make the differentiation between phishing sites and real websites more complicated than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the web since it will be remarkably difficult for phishing sites to imitate the authenticity that EV SSL provides.

Making all websites utilise SSL certificates to demonstrate their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will at some point become required, so if you need any support in securing your website with SSL encryption, talk with the digital specialists at Internet Marketing Experts Warrnambool by calling 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertswarrnambool.com.au

 

Why You Should Have A WordPress Site

 

So, you’ve got a perfect business idea and you’ve decided you’re going to design and publish your own website. Well, as you most probably know, there are many things to take into consideration. The design of the website, the images you’re going to use, the content, the website architecture, the logos, the online store – the list goes on. But essentially, what’s most important when constructing a new website is the platform you choose. There’s a variety of website platforms available with an array of various features, targeting the entire spectrum of developers from beginners to professionals. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can really be confusing to weigh the pro’s and con’s of each website platform and figure out which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will offer five persuasive arguments as to why WordPress is the best platform to use, whatever your website development skills and abilities.

 

WordPress is easy to use and manage

 

WordPress is particularly easy to use so you don’t need to be a professional HTML coder to create a practical and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to worry about not utilising all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is incredibly SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a very important component to any website so having in-built features that seamlessly make your website SEO-friendly is invaluable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site highly attractive to search engines. There are also a range of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to produce any sort of website you desire. WordPress is also open source which means that the source code is available for anyone to modify, edit and create different themes and plugins with a variety of features and publish these to the online community. At present, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any inquiries or concerns about anything WordPress related, there are practically thousands of people happy to help.

 

WordPress is mobile friendly

 

Due to the increasing use of smart phones for internet usage, it’s incredibly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are built to be mobile responsive, meaning that regardless of what device your visitors are using, WordPress websites will automatically adapt the appearance of your website to fit. WordPress even lets you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

In today’s times, website security is extremely important so naturally WordPress has high security standards. Nearly one-quarter of websites are created on WordPress so hackers are continuously attempting to find ways to compromise them. WordPress is well aware of this so has designed a range of security features which prevents any malicious attacks by releasing regular updates that neutralises these threats. Always remember, it’s also essential for you to be using a secure device when accessing your WordPress account, so make sure that you use standard security tools on your device and only download reliable plugins from trusted sources.

 

As you can see, WordPress has a range of impressive features that simply make it the best website platform on the market today. While there are a lot of other reasons why WordPress is an excellent choice for your website, this article just focuses on 5 of these: WordPress is incredibly user-friendly, free and open source, extremely SEO compatible, mobile friendly, and secure. What more could you want from a platform to produce a practical and powerful website? If you have any questions about how you can further optimise your website, speak with the team at Internet Marketing Experts Warrnambool on 1300 595 013 or visit their website: http://www.internetmarketingexpertswarrnambool.com.au