A Guide To SSL Changes – What It Means For Your Website
In today’s ever-changing online landscape, it’s crucial that businesses Google’s best practices to ensure they continue being competitive in their respective online markets. With Google being the most dominant and influential company on the net, it’s key for them to keep abreast of all the threats and opportunities that the internet offers. Hence, Google releases a variety of updates yearly: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.
What’s important though, is that all online suppliers that use Google-related services (virtually every online organisation), are aware of important changes that may affect their SEO, performance, and ultimately their bottom-line. The internet is in a constant state of change, so online firms have to be flexible and adjust to new Google updates as quickly as possible to ensure they aren’t adversely impacted by these new releases.
The most prevalent Google update that has recently impacted online businesses relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by almost half of all online users, so it’s exceedingly important that online enterprises implement the appropriate changes as swiftly as possible if they want to prevent any adverse consequences.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has altered the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps passwords and bank card information (which is held in a plain text file), they are susceptible to phishing sites that can potentially steal this information from customers that falsely believe they are supplying their personal information to an authorised business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will obviously have an effect on millions of websites all around the world. Prior to the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and used PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages due to the fact that users will become worried of falling victim to harmful attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online firms that want to secure their formerly non-secured (HTTP) web pages, they need to encrypt the information being imparted between their visitors and their web server by incorporating an SSL certificate. Google are distinctly pushing for a more secure internet than ever before, and they’ve decided on SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is a useful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on ways to avoid the ‘NOT SECURE’ warning in Google Chrome which is targeted at web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update signifies that HTTPS and SSL encryption will become the norm across all web pages on the net. In time, each online firm will need to secure their web pages using SSL encryption whether they like it or not, or users will simply opt for a competitor that does.
What this also signifies is that not all websites using SSL encryption should be trusted, and there will be a substantial increase in phishing sites using HTTPS also. Phishing sites can simply use phony SSL certificates to bypass the ‘NOT SECURE’ warning by Google Chrome and make their websites appear legitimate. This will make the differentiation between phishing sites and real websites more complicated than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the web since it will be remarkably difficult for phishing sites to imitate the authenticity that EV SSL provides.
Making all websites utilise SSL certificates to demonstrate their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will at some point become required, so if you need any support in securing your website with SSL encryption, talk with the digital specialists at Internet Marketing Experts Warrnambool by calling 1300 595 013, or visit their website for additional information: http://www.internetmarketingexpertswarrnambool.com.au