An SEO Quick Fix Guide You Can Do TODAY
SEO is considered by many to be a magical creature with spectacular powers. Understanding clearly how SEO works and all the various ways to improve your website’s SEO score can be particularly challenging and time-consuming. Nevertheless, it is a crucial component of any online marketing plan and will practically make or break a business in some sectors. Many industry experts consider SEO to be one of the most powerful forms of advertising, so continually improving your SEO should be a priority if you wish to increase your website visits and revenue.
It’s difficult to keep up to date with SEO best practices and standards as they change regularly, so it’s advised that you seek specialist advice concerning your SEO and online marketing strategy. At the same time, there are some quick and easy ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick overview on some easy ways to improve your SEO today.
Content is King
When it involves SEO, content is king. So, make sure you have high-quality, well-written and original content that is relevant for your target market. Updating your content frequently is also key so don’t leave your content untouched for years because there’s no need to update it. Integrating a blog into your website is always effective for SEO because new content is continually being added and search engines love finding new content and will increase your rankings if this happens often.
Make sure You Have a Flat Website Architecture
Your website architecture is basically the organisation of all the individual webpages on your website. A significant component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to find the relevant information they’re looking for. It’s important that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will acknowledge this and consequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can easily fix this by adding extra navigation menus or additional internal links.
Make sure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are vital components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in determining the relevancy to a user’s search. Take note, Google wants each user to have the best experience as possible, so it wants to rank the most relevant websites the highest.
Meta titles gives the user a short insight into the content of each web page to ensure it is relevant. Each meta title should include a primary and secondary keyword that is appropriate for that webpage, in conjunction with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will truncate your meta title which looks messy and unprofessional. Having high-quality and relevant meta titles are critical in optimising your web pages for SEO.
Meta descriptions are essentially succinct descriptions of the content of the web page. Although meta descriptions don’t specifically influence ranking algorithms, they are still necessary as search engines will frequently use the summary in search results snippets when they believe a web page’s meta description successfully reflects the content of the web page. Unique and accurate meta descriptions incorporating keywords will help improve your click-through rates (CTR’s) and website visitors, which will essentially result in increased revenue. Meta descriptions should typically be between 150 and 160 characters in length.
Make sure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as practical and clean as possible. There should no nonessential strings or parameters including key phrases in any of your URL’s. You can probably relate to this if you’ve ever clicked a very long hyperlink. If so, then you’ll most probably agree that they look disorganised and unprofessional. If you’ve designed your website using WordPress, then it will automatically create a simple and clean URL structure for you, so you don’t have to worry about it!
On the other hand, if you’re utilising another website platform and you already have a well-known website, it’s best to seek professional advice in relation to changing your URL structure because doing this means that you’ll lose all your links, and consequently your SEO value. Digital marketing specialists will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this position, then speak to the team at Internet Marketing Experts Warrnambool on 1300 595 013 or visit their website: http://www.internetmarketingexpertswarrnambool.com.au