SEO Company Warrnambool – Beware the SEO Traps.
SEO Agencies in Warrnambool may all look the same, but if you get enough knowledge you can protect yourself from falling into ploys.
Several years ago when I was discovering the worth of SEO, I paid about $1,500 monthly to one of the country’s best Online Marketing Companies. This particular firm was known in the media as one of the swiftest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high on the first page of Google, around a range of keywords. I was excited and money started to come in every day from online sales. I recall asking the owner of the business one day what would happen if I quit paying the $1,500 per month. He replied, then you would return to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very uneasy about that idea, but the money was rolling is so hey, what was the problem? And I am sure that lots of Warrnambool business would definitely have done the same thing.
One day I will never forget I did my typical keyword search and my website was gone. I was no longer ranked 1st or 2nd – I was gone. In horror I went over to page 2 and still nothing at all, then page 3, nothing. By then it seemed like all the blood had left my body and I was in a state of shock. I don’t recall what page the website was on but it was terrible. In a state of panic I called my SEO Company and asked what the hell had gone on. They mentioned some sort of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer after that I stopped paying $1,500 per month to be on page 4. I felt I could deal with that page on my own.
For those of you from Warrnambool that know a bit concerning the history of SEO, my website had gone through a major Penguin update and my agency, who are no longer in business, had simply bought spammy links and bought traffic. It worked well for a while. They built a multi-million dollar business around it, but when Google altered the algorithm that was the end of that.
Even as a CEO of an SEO Company operating for Warrnambool, I am a fervent believer that if you must know the basics of SEO if you want to run a successful business. Yes you may approach an SEO Company, but if you personally don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the mercy of a dodgy agency that uses cheapo and outdated techniques. Even if you 100 % outsource your online marketing you still have to know what’s going on. Never forget that it’s your business, your livelihood.
With that in mind, here are a number of questions for you to ask when looking for a Warrnambool SEO Company.
- Does the SEO firm have the capacity to do all aspects of web design and coding?
- Will they also study your competitors’ sites and businesses to determine which sites in your industry are doing well and why?
- Does the SEO company have content writers in-house?
- Does the SEO Company have a link strategy for your site?
- Does the SEO Company handle your social media tactic?
- Do they include AdWords/Pay Per Click (PPC) management as a part of their plan?
- Is the SEO Company seeking to understand your sales technique?
- How do they handle coverage and communication?
- Do they advise you quick-fix promises?
If you are searching for a few suggestions and pieces of advice that will help you to save some effort, time, and even a bit of money when it comes to choosing an SEO Company, then call us and we will answer every one of your questions. Contact Internet Marketing Experts Warrnambool on 1300 595 013 or visit, www.internetmarketingexpertsWarrnambool.com.au