SEO Tactics To Abandon in 2018
In today’s competitive marketplace of digitalisation and globalisation, it’s imperative for companies to utilise online strategies and techniques that strengthen their exposure to customers that are actively trying to finding their products or services. Search Engines are undoubtedly the most influential programs that will influence your online exposure, and thus your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used widely by most websites to enhance their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).
SEO can be an excellent investment that will enhance your visibility and conversion rates, or if used incorrectly, can hurt your rankings and exposure, thus having the opposite effect. The challenge with SEO is that its algorithm is endlessly changing, and most website owners don’t keep up to date with the newest SEO trends. SEO tactics that worked last year may not necessarily be successful this year, and well-known SEO techniques from 5 years ago may result in your website being penalised today.
As opposed to exploring the top SEO tactics that website owners should be committing to, we’re instead going to analyse the top SEO tactics that will actually penalise your website and therefore should be entirely forgotten in 2018.
- Keyword Stuffing
Keyword stuffing is a typical mistake that many website owners make in an attempt to heighten their SERP results. Keyword stuffing is ultimately the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can quickly determine how many times a keyword has been utilised and will penalise websites for unnecessary keyword stuffing. Rather than keyword stuffing, website owners should direct their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been a common SEO technique since the outset of SEO, and its performance as an SEO technique has developed dramatically since then. While link building is still amongst the leading three SEO tactics in 2018, aggressive link building will unquestionably result in your website being penalised. Google weighs links genuinely as a ranking indicator considering that links are a public endorsement which correlates with valuable information on a website.
Aggressive link building happens where links are collected in a fabricated way. Examples of this is where links are positioned in poor link directories, buying links, link schemes, and other spammy tactics. This SEO tactic will result in penalties for a website and should be discontinued, instead being replaced with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One obsolete SEO technique that many people still regard to be effective is excessive internal links. There is a frequent misconception where websites which contain a large amount of links to other pages within the website will enhance their SERP results. The intent in doing this is to boost a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more damage than good.
- Not Identifying Technical Issues
The backend of a website plays a meaningful role in SEO, so it’s important not only to ascertain any technical problems that may damage your SERP rankings, but also keep up to date with the latest best practices. For instance, Google has just released an update regarding SSL encryption, so if a website doesn’t obey this update now, it will be penalised. The most typical technical issues that hamper most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most neglected SEO technique that will boost your SERP rankings relate to the images within a website. Optimising your website for image search is a fantastic way to improve your SEO, and this can be done largely with the image filename and alt attribute. For instance, rather than supplying an image with a filename of home1.jpg, website owners should instead try to use a keyword that characterises the image. Additionally, a frequent mistake with images is keyword stuffing the alt attribute.
There’s no question that a productive SEO strategy will increase a website’s SERP rankings and visibility, however due to many websites misusing SEO techniques in years gone by, Search Engine’s SEO algorithms are consistently changing and it’s crucial to keep up with these changes to thrive in today’s online marketplace. If you require any support with your SEO strategy, or simply haven’t updated your strategy in the last several years, speak with Internet Marketing Experts Warrnambool on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertswarrnambool.com.au