Top Tips For The Greatest Email Sequences
Having worked as a sales representative for a few tech start-ups, I can’t even begin to illustrate the importance of sending email sequences that sell. Automated emails are marvelous because they greatly reduce the workload for a sales representative, however in today’s world, everyone can sympathise with finding an assortment of email sequences lurking in their inbox everyday that just frustrate us because we have to click two buttons to get rid of them!
Not nearly enough business owners invest the time and initiative in setting up convincing email sequences that essentially sell their product. Designing effective email sequences is both a science and an art, and if done correctly, can lead to exceptional results. Having hundreds of potential customers on an email list isn’t going to produce any income if you can’t sell your product. So, here’s 4 tips on how to generate a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very applicable when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will notice so if it’s not compelling enough, they simply won’t open it. Obviously, the subject lines of an email are paramount when it comes to conversion rates. Here are a number of stats which highlights their importance:
One-third of email recipients will open an email based entirely on the subject line
Nearly 70% of email recipients will ascertain if an email is spam based upon the subject line
40% of emails are opened on mobile devices first, and the average mobile screen can only fit between 4 to 7 words in the subject line.
The secret to prosperous subject lines is solving your prospects problems in as little words as possible. For example, effective subject lines include, “Common questions about university”, “Common questions about home loans”, etc. Think about your prospects problems and target your subject lines to solve that problem concisely. You can monitor your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
After a recipient has opened an email, it’s vital that you present a value proposition in the context of their problem immediately. Forget starting the email with your name and job title; you must give your recipients a good reason to continue reading the email. Hence, begin your email with some information they can connect with, like company news or their response to an event via Facebook or an online article, then get into the value proposition in the 2nd and 3rd sentences.
Your value proposition should be constructed like this:.
I have an idea about [problem/pain-point] and I’d love to have a minute to speak with you about [solution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to talk more about it, let me know.
I recently assisted another firm with [positive benefit]. Is this something that would be helpful for [company name]?
It’s vital that you get to the point promptly and keep the content targeted to the objectives of your prospect.
Tip 3 – Scrap the tedious ‘Welcome Email’
If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no value or offerings? It’s effectively dead-wood and if you’re going to send a welcome email, make sure you include a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The fact of the matter is that even a fantastic first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I strongly recommend sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but a terrific follow-up email will remind them that you’re here to help them in whatever problem they have. You ought to make sure that your follow-up emails also contain your value propositions, and further information that is important to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly suggest using this application to support you with your email sequences.
The value of crafting effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many factors that you ought to consider when designing your email sequences, but this article highlights the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in consulting with digital marketing professionals that can help you. Get in touch with the team at Internet Marketing Experts Warrnambool today on 1300 595 013 or visit their website: http://www.internetmarketingexpertswarrnambool.com.au.